Decoration is a regrettable art. Do you feel the same? Maybe you just finished the renovation and found the gap between demand and reality; maybe you are about to start, and your heart is full of embarrassment before landing; maybe you have no plans for renovation, but it does not affect your imagination of home life... ... At the moment, consumers' home needs are constantly changing, and they are also the driving force behind industry innovation.
On the occasion of the 13th anniversary of the founding of the magazine, "New Beijing News" launched "Looking for the beauty of the industry turned - the home survey questionnaire", please readers choose the best home environment in mind, the most urgent home demand, the most reasonable home consumption Patterns, the most popular products and designs. Break the changes in home consumption and seek inspiration for industry innovation.
In the home industry, design is the first productivity. For consumers, whether it is decoration or buying furniture and building materials, the function is reasonable, beautiful and practical is always the first requirement. In the question “Will you pay for home design?â€, more than 30% of people think that “the decoration must have professional design, this part is willing to be willingâ€, while nearly half of people think “I am willing, but good. Designers are not easy to find, spending too much money for bad design." It can be seen that it has been recognized by most consumers for design consumption, but how to design well and let consumers spend their money willingly is a problem that the industry should face.
This year, “full house customization†has become a trend in the industry. Many companies have launched similar products, and the products with “customized†as the selling point in the market are also dazzling. For the whole house custom-made products, more than half of the participants think that “have not bought but want to buyâ€. From the characteristics of the product itself, the customized products have many advantages, such as space saving, custom size, uniform style, etc. How to achieve market recognition at the same time is also a big issue that enterprises need to study.
Is “imported goods†more advanced than “domestic goodsâ€? 20% of consumers think that “in general, the quality of imported products is more reassuringâ€, 20% of consumers think “the same price category, I prefer to buy importsâ€, 60% of consumers think "Imports are not necessarily all good, but also have to look at specific categories." From this point of view, imported homes still have a certain status in the minds of consumers, but consumer attitudes are still very rational, as long as they do in terms of quality and price. To the advantage, domestic companies still occupy the mainstream market.
The “package mode†has been hot in the industry for a long time, but it has not been fully recognized by consumers. More than 30% of the participants thought that “the whole assembly is not a combination product, but also has a sense of designâ€. The same proportion of consumers said that “it is not accustomed to all the decoration of the limited product, or buy it with confidenceâ€, and nearly 30% The person thinks that "the product is still not working, and the quality has yet to be improved." It seems that it is not enough to provide a complete set of products. Operators need to go deeper into design and price to introduce more convincing products.
Marketing has become the daily work of home businesses, and consumers are still passively accepting. 40% of consumers think that “no need for too many fancy forms, direct discounts are the most cost-effectiveâ€, and nearly 30% of people think that “marketing activities are good, if there is no demand, I will not buyâ€. Large-scale nets and pepper-spraying marketing methods are outdated, and merchants need to launch targeted and innovative marketing campaigns to engage consumers.
Smart homes have penetrated into more and more families. Nearly half of the respondents “want to add some smart appliances, they can really solve some of the needsâ€, and some consumers think that “mature products will be considered for useâ€. Home is a sunrise industry, but it has not yet achieved large-scale marketization, and it is also the blue ocean of the market to be developed.
The brand's “independent stores†are more and more recognized by consumers. 40% of the survey participants believe that “the big independent store is more like a model room, the furnishings are very good, you can get the decoration inspirationâ€, it can be seen that the big store is really popular. The area is only a form, and the business needs to be rich in products, services, and ideas, so that consumers can stay in the store.
"Double 11" has come again. For the habit of "buying household items online", nearly half of them think that "sub-categories, large and large-value products are bought online, and small pieces are bought online." In recent years, the home industry has indeed been hit by the Internet, but the experience network can not be replaced, there are still many opportunities in the offline channel.
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