According to the market research report of China's preschool education industry, in recent years, China's preschool education has developed rapidly. The number of kindergartens, the number of children in kindergartens, and the number of kindergarten teachers and staff have increased significantly. In the next few years, the market for preschool education in China is huge.
With the increase in the number of newborns, admission rate and kindergarten fees in China, the proportion of private kindergartens has also shown a gradual upward trend. It is expected that the size of our national kindergarten market will continue to expand in the future, reaching 5,000 billion by 2020.
It is expected that the size of the private preschool education market will move in the next three years.
Demographic changes: China welcomes a new wave of baby boomers under the second child policy
After the opening of the second child policy, children of suitable age are expected to continue to grow. The State Council issued the National Population Development Plan (2016-2030), which proposes the goal: the total population of the country will reach 1.42 billion in 2020 and reach 1.45 billion in 2030. People around. According to forecasts, about 20 million newborns will be born each year in the next few years. The number of infants aged 0-6 in the country will reach 143 million in 2020, an increase of 29.59 million from 2014. The increase in the number of infants and young children will undoubtedly lead to a corresponding increase in the size of the early childhood education market.
Changes in consumption structure: young parents lead consumption upgrade after 80s and 90s
After 80s and 90s, young parents have become or will soon become early childhood education consumers. These highly educated people have stepped into high-income areas such as finance and internet, becoming white-collar workers, innovators and managers. As a new generation of parents, they are The investment in children's education consumption will bring about a corresponding increase in the size of the early childhood education market.
Quality education needs: parents' demand for quality kindergartens is increasing
In recent years, many small-scale kindergarten facilities are poor, security is poor, education quality is worrying, and even kindergarten violence can not provide children with a safe and good living and learning environment, can not reassure parents, can not meet the needs of parents, quality kindergarten education The scarcity of resources, parents of all localities in order to compete for a limited number of high-quality kindergartens to enter the park to do their best, early childhood education is clearly in short supply, the quality of the kindergarten market should have a lot of needs to fill.
The expansion of the high-end education market: the rise in the proportion of high-income people drives the market to expand
China Net Finance on May 19, 2018 Tsinghua Wudaokou Global Financial Forum was officially held to discuss the current and future of China's finance. Mao Zhirong, managing director of the Hong Kong Stock Exchange, revealed at the forum that there are more than 250 trillion financial assets that Chinese residents can invest in. According to research by consulting agencies, more than 1 million high net worth individuals have exceeded 1.8 million. What is the amount of money they can invest? Doing a simple numerical calculation has probably reached 18 trillion. This part of the high-income group is more willing to pay for the education of their children, and the investment in their children's education is also significantly higher than other people. They are pursuing high-end education and elite education, and the price sensitivity is lower in the investment of high-end education. Therefore, the increase in high-income population directly leads to the expansion of the high-end education and elite education market.
All kinds of data show that high-end early childhood education market resources will be the hot demand in recent years.
The pain point is also a broken point. With the gradual improvement of China's early childhood education legal system, the early childhood education industry has developed rapidly under the pursuit of capital.
Oxford University research shows that children who have received preschool education have significant academic advantages in the future. The American psychologist Bruno Bettelheim's research has pointed out that a person who has 0-4 years old has acquired 50% of his intelligence; in the 4-8 years, he gets 30%; in the 8-17 years, Only get 20% intelligence. Therefore, how to get a good education guidance, open up the intelligence and cultivate the ability in the pre-school education period is of vital importance to the child's future growth and even life development.
The importance of a new generation of parents to children's early childhood education determines that they are willing to pay higher costs to pursue higher education, so the high-end early childhood education market will become the blue ocean market in the next few years.
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