[Company Sports Equipment Co., Ltd. official website news] You are really good, back to the company's official website, thank you for the high value of the face, but also to read Xiaobian articles, hoping to get your resonance and inspiration! The company's brand amusement equipment and children's slides: suitable for playgrounds, parks, kindergartens, communities, shopping malls and other indoor and outdoor places, set fitness and entertainment in one, to bring children a different experience!
For the future trend of the toy industry, some people predict the current trend of the toy industry:
1. Imported children's toys are unabated
Customs figures show that in 2016, the total amount of toy imports in the country was approximately US$1.069 billion, an increase of 22.96% from 2015. The recent actions of internationally renowned companies further illustrate the continued upward trend of imported toys. The United States and Thailand can be described as full of firepower, vigorously open up the Chinese market. It has successively cooperated with Internet companies such as Alibaba and Baby Tree, on the one hand, it has penetrated online marketing channels in depth; on the other hand, it has used the popularity of mother-tongue websites to tap the user needs and spending habits of this market. In addition, the Lego factory in Jiaxing was officially put into operation. Hasbro became a strategic partner with a number of Chinese companies and both showed the ambition of foreign brands to explore the Chinese market.
2, animation toys remain strong
The global licensing industry is in a good position and has driven the sales of downstream derivatives. It is worth noting that the maturity of the domestic toy industry chain has provided opportunities for the realization of products through the realization of many domestic animation images. The development model of “animation + toys†is already quite mature in China.
In the past year, Aofei Entertainment has maintained a strong presence in animation toys, but it also has a lot of new animation images. Such as from the British pig Peggy, a large number of new products debuted at the Guangzhou Toy Fair. In addition, there are many well-known and potential images to meet with everyone in the special IP Animation Authorized Exhibition Area. The performance of animation toys in 2017 is very much worth looking forward to.
3, the prospect of science and education toys
With the penetration of “STEAM†concept into toy products in recent years, the combined products promote the concept of life-long learning that breaks the boundaries of the classroom and is fun to use. Such trend products include: traditional toys combined with science and education elements; preschool educational toys; packages for children to learn programming and advanced mechanical concepts while playing; educational tables and games that incorporate language and cultural influences; The teacher participated in the toys.
2017 is a good opportunity for science, education and toys to make rapid progress in the Chinese market. In the near future, it will be the focus of many manufacturers' research and development. It will open up the concept of “STEAM†thinking, experiencing the joy of science and technology, and digging out various potentials. market.
4, virtual entity toys upgrade
In early 2016, the Chinese and foreign toy all media centers predicted that AR and VR toys will usher in an outbreak. From the actual observation of the toy market this year, AR toys account for more, but VR toys are constantly catching up. The game manufacturers have a large number of new VR games on the line this year. The sales of these toys in 2017 are also worth looking forward to.
Of course, AR toys will not stand still this year, and current mainstream products are being developed from static use to dynamic use, such as some AR toy guns and AR machine playmates.
5, fight plug-in white fever competition
At present, many excellent domestic building blocks have established a brand image in the minds of consumers. At the exhibition, we saw that the size of the building blocks exhibited was not small and the competition was fierce.
In addition, with the expansion of global authorized services, the chance for Chinese enterprises to acquire well-known IP licenses has greatly increased. The domestic building block brand Bang Bao announced the image of a hot image of piglet Peg. In 2017, it will cooperate with animations to launch related derivative blocks. There are also many building block brands that are closely cooperating with popular IP.
6, children's robots welcome the outbreak
The powerful robot dance performance in the spring of 2016 triggered a wave of children’s smart robots. During the Hangzhou G20 summit, the President of Brazil purchased a smart robot dog, which brought public and public interest in such toys to a peak.
In 2017, children's robot toys that belong to the middle and high prices will continue to heat. This year's Guangzhou Toy Fair, children's robot is also a highlight category.
Children's slide manufacturers - the company's pleasure
For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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