Fujian sports industry is expected to become a new kinetic energy development date: 2017-01-13 10:36
Core Tip: The Southeastern Net reported on January 12 that the golden age of the sports industry has arrived. Can Fujian's sports industry become a new dynamic in the development of society in many areas? The answer is yes. but
Has the golden age of the sports industry arrived? Can Fujian's sports industry become a new dynamic in the development of society in many ways?
The answer is yes. However, this kind of affirmation must be embraced with an open attitude, greeted with an unbreakable spirit, and matched with the ideas and methods of reform.
As a base for China's sportswear manufacturing industry, the sports industry in Fujian is like a giant ship with a target of trillions. For this great ship, it is equally responsible for the task of taking a new step and building a new provincial work center in Fujian.
At the same time, the further transformation and upgrading of Fujian's sports industry will also give full play to the active role of the sports industry in building healthy Fujian, safeguarding and improving people's livelihood, promoting structural reforms in the sports supply side, tapping and releasing consumption potential, and enhancing new momentum for economic growth. .
Now that the strategy has been set, people have set off and the prospects are on the horizon.
Sports Manufacturing Industry: Making Innovations in Innovation
The success of Yimei Electronics reflects the traditional sports manufacturing industry; when it comes to addition, a problem-solving mentality is actively transformed and embraced; the Internet.
Starting from 2015; the double eleventh, Fuzhou Yimei Electronics Co., Ltd.'s EZON Yipin brand has been ranked first in the sports watch trading index sales ranking for two consecutive years.
Yi Qi, marketing director, believes that this is because companies based on high-precision manufacturing base, and actively seek to transform from electronic watches, outdoor mountaineering watches to smart watches, to meet the needs of running friends; pain points.
In 2013, the road race began to rise in China. The pursuit of equipment by running friends led to the running economy; that is, in this year, wearable devices became the talk of the industry. Has always been; see the wind to make the rudder should be accurate, rapid transformation of positioning to the road run. Relying on more than 10 years of high-precision manufacturing and industrial design, Yiqua has continued to innovate in product research and development, and the company's core competitiveness has been continuously enhanced. In just a few years, it has become a leader in local sports smart watches.
; Wearable intelligence is a combination of technology and fashion industries, but also a combination of creative and cultural industries, will be a new entrance to open the industry transformation and upgrading space. Aki said.
The tenth party congress of Fujian Province put forward the drive to implement innovation and drive innovation as a priority strategy to further accelerate the pace of industrial transformation and upgrading. No matter whether it is the expansion of Yimei Electronics from the traditional industries to the emerging industries or the prospect of mining the wearable smart industry, it also shows once again that relying on innovation-driven, it is possible to nurture a new driving force for development. Innovation is not only the basic point of economic work, but also the first power to lead the transformation of growth momentum.
Today, with the upgrading of the national fitness consumption, Fujian sportswear companies are gradually making efforts to create more professional, smart, stylish products.
Among them, Anta's operating income exceeded 10 billion yuan in 2015, gross margin reached 46.62%, through the implementation of multi-brand strategy intends to create 100 billion-class enterprises in 10 years; 361 and Baidu cross-border cooperation, jointly established; big data innovation laboratory, comprehensive Open up the layout of the two sides in the field of smart sports equipment, and join hands with LeTV Sports to build a smart sports ecosystem based on mobile Internet, the overall development; Internet sports; noble birds through the investment Hutuo network, joint investment in Jinglin set up a sports industry fund, explore Internet Sports Manufacturing Industry Sports Service Industry Culture Media Finance New Model
For the sporting goods manufacturing industry in Fujian Province, the initial breakthrough has originated from innovation, and it has taken a higher level and innovation is still fundamental.
Fitness and Leisure Industry: Accelerating the Development of Short Boards
In front of the province’s huge sports goods manufacturing industry, the proportion of fitness and leisure industry seems to be insignificant. However, changes are happening quietly.
Among them, the first is the deep integration of sports and tourism. At the 2016 Expo, a total of 11 projects were signed in the province, with a total investment of 3 billion yuan and a total contracted amount of 1.638 billion yuan, many of which are sports tourism industry brands. At the same time, at the National Sports Culture and Sports Tourism Expo last year, nine projects in our province were selected for national quality projects.
Green mountains and blue waters, Fujian abound, how can we be surprised?
In the village of Chixi Town, Fuxi City, Fuding City, China, known as the No. 1 Village for Poverty Alleviation in China, the successful operation of Jiuyixi Waterfall Scenic Area may provide a solution to the problem.
In 2004, Zhuang Qingbin and his Wanbohua Tourism Company began to deepen the tourism development of Jiulongxi. In 2006, the Nine Dragon Creek Rafting Project started. In the following year, Zhuang Qingbin invited the manager of the Beijing Sport University to lead a team to develop an outdoor tourism project in Jiuyixi Scenic Spot, which became the country’s first tourism project in which outdoor sports and sightseeing tourism were ingeniously integrated. Subsequently, a series of supporting projects such as the layout of Chixi Village, the Eco-Butterfly Park, and the Nine Lotus Pond, became famous and tourists soared.
Zhuang Qingbin said: In the future, we will develop off-road vehicles, motorcycles, bicycle tracks, hot air balloons, canoe rafting, and water sports programs. We will build it into a national sports tourism project.
Today, in the fitness and leisure industry, Zhuang Qingbin has tasted the sweetness of deep development, and some people are looking for a transformation according to local conditions after they touch the stones.
Thanks to the unique Danxia landform and landscape scenery, Sanming Taining has successfully created the sports landscape sports tourism brand. However, after six consecutive outdoor sports games in the mountains, Taining began to transform into a mountain marathon from last year.
This change has also brought Taining's tourism resources to life. Gong Yansheng, director of the Publishing House of Taining County, said: "In the future, we want to promote the development of national fitness activities through marathon events, and also to promote the integration of sports, culture and tourism in Taining.
Recently, the “Guidance Opinion on Accelerating the Development of Fitness and Leisure Industry†issued by the General Office of the State Council, in addition to listing traditional public items, has also proposed the development of outdoor sports such as ice, water, aviation, mountainous areas, automobile and motorcycles. And special sports such as golf, equestrian, e-sports and extremes. The industry believes that in the face of diversification, fitness and leisure should be in vertical segmentation; intensive cultivation, specialization, and gradually cultivate a stable customer base.
On the 22nd, the National Tourism Administration and the State General Administration of Sport jointly published the Guiding Opinions on the Development of Sports Tourism, which proposed that the total consumption of sports tourism will exceed 1 trillion yuan in 2020.
In the future, for Fujian, participation is always more desirable than watching.
Competitions and Performing Industry: Playing the Characteristic Brand Market Road
In 2016, at the Xiamen International Marathon and its matching events, the number of participants reached an unprecedented 77,715, and 39,599 people came from Xiamen to participate in Xiamen. It is estimated that the average person's spending per person in Xiamen during the period is 2,823.84 yuan, which brings about 110 million yuan of economic income to Xiamen.
According to the brand valuation report given by the Xiamen University Brand and Advertising Research Center, as of June 2016, the brand value of the Xiamen Marathon accumulated to nearly 380 million yuan, and the sponsorship market value reached 146 million yuan. Behind this series of figures, what has kept the Xiamen Marathon for a long time;
The future trend of holding marathons is that government funding is getting less and less, market funding is increasing, and the requirements for autohemopoiesis are getting higher and higher. Li Weixin, head of the market development department of the Xiamen Marathon Organizing Committee, said: "Best competitions will ultimately compete with cultural content and spiritual characteristics. Xima promotes the concept of environmental protection. Next, we will give it more humanistic connotations."
Does the success of the Xiamen Marathon replicate? This question can only be answered by giving time. However, there is no lack of followers and imitators behind Xiamen Hamas.
On December 25, 2016, the second Fuzhou International Marathon was released and the number of participants increased from 15,000 in 2015 to 20,000. Zheng Jianqiang, chairman of the event's contractor Fujian Tianxiang Sports Development Co., Ltd., believes that for some just-initiated In terms of marathon events, tournament services, especially for players, are crucial.
For the demanding sports competition market, the emergence of companies like Tianxiang has become the key to sedition; Tianxiang entered the sports industry from the shoe-wear business. Soon after, Marathon projects that are currently operating every year are not only Fuma but also races such as Shaowu Trail Run, Wuyishan Marathon, and Taining Global Chinese Marathon.
In these competitions, in addition to doing race services such as track surveys and athlete replenishment, the company successfully managed the Shaowu Ancient Road Race to the Central Mont Blanc Champion system to enhance branding.
According to Gong Derivatives, Taining organized many outdoor mountain sports events before 2014, but its professionalism and low level of participation in the masses constrained the industry’s effectiveness. In 2015, it commissioned professional sports organizations to operate the games in the market, and on the basis of linking with the original mountain outdoor sports brands, they paid close attention to the market and the masses, and promoted the deep integration of the sports and tourism industries.
For the province’s competition and performance industry, events such as the Xiamen Marathon are propped up by the entire industry; more small and refined road races and bicycle races are seen by the province. Good; various possibilities of landscape articles.
According to preliminary statistics, in 2015, the total output of the sports industry in Fujian Province has exceeded 300 billion yuan, nearly 700,000 employees, and the added value has reached nearly 100 billion yuan. Fujian Province has initially formed a structural system that is based on the sporting goods industry, sports stadiums, sports fitness, competition performances, sports tourism, sports mediation and training market. The sports industry has gradually become a new growth point for the national economy.
For the next five years in Fujian sports work, the 10th Provincial Party Congress proposed that extensively carry out national fitness activities, improve competitive sports, and accelerate the development of the sports industry. A short sentence is not only an excuse but also a spur.
The road ahead is long and the Fujian sports industry can only become a driving force for the development of the province's economy, culture, and social life.
Core Tip: The Southeastern Net reported on January 12 that the golden age of the sports industry has arrived. Can Fujian's sports industry become a new dynamic in the development of society in many areas? The answer is yes. but
Has the golden age of the sports industry arrived? Can Fujian's sports industry become a new dynamic in the development of society in many ways?
The answer is yes. However, this kind of affirmation must be embraced with an open attitude, greeted with an unbreakable spirit, and matched with the ideas and methods of reform.
As a base for China's sportswear manufacturing industry, the sports industry in Fujian is like a giant ship with a target of trillions. For this great ship, it is equally responsible for the task of taking a new step and building a new provincial work center in Fujian.
At the same time, the further transformation and upgrading of Fujian's sports industry will also give full play to the active role of the sports industry in building healthy Fujian, safeguarding and improving people's livelihood, promoting structural reforms in the sports supply side, tapping and releasing consumption potential, and enhancing new momentum for economic growth. .
Now that the strategy has been set, people have set off and the prospects are on the horizon.
Sports Manufacturing Industry: Making Innovations in Innovation
The success of Yimei Electronics reflects the traditional sports manufacturing industry; when it comes to addition, a problem-solving mentality is actively transformed and embraced; the Internet.
Starting from 2015; the double eleventh, Fuzhou Yimei Electronics Co., Ltd.'s EZON Yipin brand has been ranked first in the sports watch trading index sales ranking for two consecutive years.
Yi Qi, marketing director, believes that this is because companies based on high-precision manufacturing base, and actively seek to transform from electronic watches, outdoor mountaineering watches to smart watches, to meet the needs of running friends; pain points.
In 2013, the road race began to rise in China. The pursuit of equipment by running friends led to the running economy; that is, in this year, wearable devices became the talk of the industry. Has always been; see the wind to make the rudder should be accurate, rapid transformation of positioning to the road run. Relying on more than 10 years of high-precision manufacturing and industrial design, Yiqua has continued to innovate in product research and development, and the company's core competitiveness has been continuously enhanced. In just a few years, it has become a leader in local sports smart watches.
; Wearable intelligence is a combination of technology and fashion industries, but also a combination of creative and cultural industries, will be a new entrance to open the industry transformation and upgrading space. Aki said.
The tenth party congress of Fujian Province put forward the drive to implement innovation and drive innovation as a priority strategy to further accelerate the pace of industrial transformation and upgrading. No matter whether it is the expansion of Yimei Electronics from the traditional industries to the emerging industries or the prospect of mining the wearable smart industry, it also shows once again that relying on innovation-driven, it is possible to nurture a new driving force for development. Innovation is not only the basic point of economic work, but also the first power to lead the transformation of growth momentum.
Today, with the upgrading of the national fitness consumption, Fujian sportswear companies are gradually making efforts to create more professional, smart, stylish products.
Among them, Anta's operating income exceeded 10 billion yuan in 2015, gross margin reached 46.62%, through the implementation of multi-brand strategy intends to create 100 billion-class enterprises in 10 years; 361 and Baidu cross-border cooperation, jointly established; big data innovation laboratory, comprehensive Open up the layout of the two sides in the field of smart sports equipment, and join hands with LeTV Sports to build a smart sports ecosystem based on mobile Internet, the overall development; Internet sports; noble birds through the investment Hutuo network, joint investment in Jinglin set up a sports industry fund, explore Internet Sports Manufacturing Industry Sports Service Industry Culture Media Finance New Model
For the sporting goods manufacturing industry in Fujian Province, the initial breakthrough has originated from innovation, and it has taken a higher level and innovation is still fundamental.
Fitness and Leisure Industry: Accelerating the Development of Short Boards
In front of the province’s huge sports goods manufacturing industry, the proportion of fitness and leisure industry seems to be insignificant. However, changes are happening quietly.
Among them, the first is the deep integration of sports and tourism. At the 2016 Expo, a total of 11 projects were signed in the province, with a total investment of 3 billion yuan and a total contracted amount of 1.638 billion yuan, many of which are sports tourism industry brands. At the same time, at the National Sports Culture and Sports Tourism Expo last year, nine projects in our province were selected for national quality projects.
Green mountains and blue waters, Fujian abound, how can we be surprised?
In the village of Chixi Town, Fuxi City, Fuding City, China, known as the No. 1 Village for Poverty Alleviation in China, the successful operation of Jiuyixi Waterfall Scenic Area may provide a solution to the problem.
In 2004, Zhuang Qingbin and his Wanbohua Tourism Company began to deepen the tourism development of Jiulongxi. In 2006, the Nine Dragon Creek Rafting Project started. In the following year, Zhuang Qingbin invited the manager of the Beijing Sport University to lead a team to develop an outdoor tourism project in Jiuyixi Scenic Spot, which became the country’s first tourism project in which outdoor sports and sightseeing tourism were ingeniously integrated. Subsequently, a series of supporting projects such as the layout of Chixi Village, the Eco-Butterfly Park, and the Nine Lotus Pond, became famous and tourists soared.
Zhuang Qingbin said: In the future, we will develop off-road vehicles, motorcycles, bicycle tracks, hot air balloons, canoe rafting, and water sports programs. We will build it into a national sports tourism project.
Today, in the fitness and leisure industry, Zhuang Qingbin has tasted the sweetness of deep development, and some people are looking for a transformation according to local conditions after they touch the stones.
Thanks to the unique Danxia landform and landscape scenery, Sanming Taining has successfully created the sports landscape sports tourism brand. However, after six consecutive outdoor sports games in the mountains, Taining began to transform into a mountain marathon from last year.
This change has also brought Taining's tourism resources to life. Gong Yansheng, director of the Publishing House of Taining County, said: "In the future, we want to promote the development of national fitness activities through marathon events, and also to promote the integration of sports, culture and tourism in Taining.
Recently, the “Guidance Opinion on Accelerating the Development of Fitness and Leisure Industry†issued by the General Office of the State Council, in addition to listing traditional public items, has also proposed the development of outdoor sports such as ice, water, aviation, mountainous areas, automobile and motorcycles. And special sports such as golf, equestrian, e-sports and extremes. The industry believes that in the face of diversification, fitness and leisure should be in vertical segmentation; intensive cultivation, specialization, and gradually cultivate a stable customer base.
On the 22nd, the National Tourism Administration and the State General Administration of Sport jointly published the Guiding Opinions on the Development of Sports Tourism, which proposed that the total consumption of sports tourism will exceed 1 trillion yuan in 2020.
In the future, for Fujian, participation is always more desirable than watching.
Competitions and Performing Industry: Playing the Characteristic Brand Market Road
In 2016, at the Xiamen International Marathon and its matching events, the number of participants reached an unprecedented 77,715, and 39,599 people came from Xiamen to participate in Xiamen. It is estimated that the average person's spending per person in Xiamen during the period is 2,823.84 yuan, which brings about 110 million yuan of economic income to Xiamen.
According to the brand valuation report given by the Xiamen University Brand and Advertising Research Center, as of June 2016, the brand value of the Xiamen Marathon accumulated to nearly 380 million yuan, and the sponsorship market value reached 146 million yuan. Behind this series of figures, what has kept the Xiamen Marathon for a long time;
The future trend of holding marathons is that government funding is getting less and less, market funding is increasing, and the requirements for autohemopoiesis are getting higher and higher. Li Weixin, head of the market development department of the Xiamen Marathon Organizing Committee, said: "Best competitions will ultimately compete with cultural content and spiritual characteristics. Xima promotes the concept of environmental protection. Next, we will give it more humanistic connotations."
Does the success of the Xiamen Marathon replicate? This question can only be answered by giving time. However, there is no lack of followers and imitators behind Xiamen Hamas.
On December 25, 2016, the second Fuzhou International Marathon was released and the number of participants increased from 15,000 in 2015 to 20,000. Zheng Jianqiang, chairman of the event's contractor Fujian Tianxiang Sports Development Co., Ltd., believes that for some just-initiated In terms of marathon events, tournament services, especially for players, are crucial.
For the demanding sports competition market, the emergence of companies like Tianxiang has become the key to sedition; Tianxiang entered the sports industry from the shoe-wear business. Soon after, Marathon projects that are currently operating every year are not only Fuma but also races such as Shaowu Trail Run, Wuyishan Marathon, and Taining Global Chinese Marathon.
In these competitions, in addition to doing race services such as track surveys and athlete replenishment, the company successfully managed the Shaowu Ancient Road Race to the Central Mont Blanc Champion system to enhance branding.
According to Gong Derivatives, Taining organized many outdoor mountain sports events before 2014, but its professionalism and low level of participation in the masses constrained the industry’s effectiveness. In 2015, it commissioned professional sports organizations to operate the games in the market, and on the basis of linking with the original mountain outdoor sports brands, they paid close attention to the market and the masses, and promoted the deep integration of the sports and tourism industries.
For the province’s competition and performance industry, events such as the Xiamen Marathon are propped up by the entire industry; more small and refined road races and bicycle races are seen by the province. Good; various possibilities of landscape articles.
According to preliminary statistics, in 2015, the total output of the sports industry in Fujian Province has exceeded 300 billion yuan, nearly 700,000 employees, and the added value has reached nearly 100 billion yuan. Fujian Province has initially formed a structural system that is based on the sporting goods industry, sports stadiums, sports fitness, competition performances, sports tourism, sports mediation and training market. The sports industry has gradually become a new growth point for the national economy.
For the next five years in Fujian sports work, the 10th Provincial Party Congress proposed that extensively carry out national fitness activities, improve competitive sports, and accelerate the development of the sports industry. A short sentence is not only an excuse but also a spur.
The road ahead is long and the Fujian sports industry can only become a driving force for the development of the province's economy, culture, and social life.
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