[ Chinese wardrobe network ] For the traditional industry of furniture, in 2011, it was awesome. At the Shenzhen High-Tech Fair, the Federal Home held the plaque of the “National Certified Enterprise Technology Center†jointly issued by the National Development and Reform Commission and other five ministries. It became the only technology-innovative enterprise in the furniture industry to obtain national certification. Huawei, ZTE and other high-tech enterprises are on the move, moving toward modern industrial upgrading.
The "dark horse" that was thrown out in the traditional industry shocked the corporate world. However, it is no accident that such a result can be achieved either--before the changes in the world before and after the entry into the WTO, or in the erratic international situation, the federal home always follows its own plan, and at the end of the 27th, it is a sword.
Create a national-level research and development platform
After 30 years of accumulation, the output value of China's furniture industry is approaching the threshold of one trillion yuan. It is already the world's largest furniture manufacturing country, and the furniture industry is growing into an important industry in China's future. However, the Chinese furniture industry has been regarded as a traditional and backward manufacturing industry for more than 30 years.
In fact, the urgent goal of transformation and upgrading has already appeared in China when it first entered the WTO in 2001.
For the private enterprise rooted in the local culture, the federal government has always been committed to establishing product brands with original design and seeking innovation.
In the eyes of Wang Ke, president of the Guangdong Furniture Association, if you want to establish a milestone for the development of modern Chinese furniture, it must be called the “Federal Chair†product by the market, and solve the comfort of traditional Chinese furniture with the design concept of Chinese and Western. The problem, not only in short supply at the time, but also widely copied, and after more than 20 years, still belongs to the best-selling products in the furniture market.
For the federation, the transformation and upgrading is not only to upgrade "Made in China" to "Created in China", to get out of the low-level internal consumption cycle, but also to combine the global information technology revolution, and to get out of the "China's wisdom". New path of development and sustainable development.
5 years to complete the road abroad for 30 years
“The foreign counterparts’ evaluation of the Chinese furniture industry is that they have completed the road of foreign countries for 30 years in five years.†Du Zehua, chairman of the Federal Furniture Board of Directors, commented on the accession of the Chinese furniture industry in the past 10 years when interviewed by the Yangcheng Evening News reporter. , objectively promoted the integration of the industry. However, the opening of the country means that the industry needs to withstand the turmoil of the world economy.
In 2008, the global financial crisis broke out and the entire industry was overcast. However, in accordance with the established strategic objectives, the Federation has invested nearly RMB 500 million in Linyi City, Shandong Province to establish a manufacturing/logistics base for the Federal North Headquarters.
The crisis hits the tide
“We are following the strategy of our own strategy and proceeding step by step.†Du Zehua told reporters that whether it was the end of the 1980s or the 1997 Asia-Pacific financial crisis, including the global economic crisis, the Federation always followed The plan is to grow and develop. "After the direction and route are determined, the adjustment is based on the different modes of operation under the changes of the environment."
As a result, even in third- and fourth-tier cities, the federal government can basically reach the product within three days, and the federal dealers can dynamically check the warehouse reserves in real time, can directly place orders, and allow orders to change with customer needs. With the change, the responsiveness is greatly improved.
This year's economic environment has had a big impact on the entire home industry. However, on October 1st, the federal home (Chongqing Main Store), which was built with huge investment, opened in Chengdu.
Going upstream, perhaps it is the confidence of the federation.
Company Profile Federal Home was established in 1984. After more than 20 years of hard work, it has created a leading brand in the industry and has become a leading company in the Chinese furniture industry. It has a number of wholly-owned or holding companies at home and abroad, and has large manufacturing in Guangdong and Shandong provinces. /Logistics base, known as the evergreen tree of the development of private enterprises in China.
In 2011, the first nationally recognized enterprise technology center in China's furniture industry settled in the federal government. At present, the federal home network has covered 100% in the first- and second-tier cities in China, and more than 70% in the third-tier cities. The international market covers more than 100 countries and regions around the world.
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