On November 11th, this inconspicuous day called "Single Day" is evolving into a shopping carnival for all. Whether it is the sales war of e-commerce companies such as Taobao and Jingdong, or the power of WeChat in the mobile shopping terminal, it reflects the huge consumption potential of the younger generation in China, and the third-party payment represented by Alipay, Epro payment and WeChat payment. While shaping the new format of Internet finance, it also promotes the rapid development of e-commerce and becomes an important way to incite consumption upgrades.
It is understood that Alibaba platform poured into 13.7 million people in the first minute of the 11th, the Alipay transaction amount exceeded 100 million yuan, 5:49 in the morning, the transaction amount officially broke through the 10 billion mark, 1 pm, broke last year A record of 19.1 billion yuan. From this year's situation, not only is Alibaba's concern, but e-commerce giant Jingdong has also joined the high-profile consumer war. According to JD internal staff, the Jingdong is a long-term promotion from November 1st to 12th; the promotion peak is from November 10th to 12th, and the selection time is more affluent, which is both affordable for customers and businesses. It will not concentrate too much pressure. From November 11th to 8am, the order volume has reached the level of the whole day, and it is expected to exceed 4 million orders on the 11th; it is higher than the previous estimate of 3 million. From the perspective of traffic, the traffic on November 10 has exceeded 350 million yuan, reaching 180% of the weekdays. The online shopping "Rookie" No. 1 shop also achieved good results. As of 10:00 on the 11th, group purchase sales increased 50 times compared with last year.
From the actions of these e-commerce giants, many people's consumption patterns and consumption concepts have changed, and online shopping has become the main way for young people to shop. Because last year's "Double Eleven" started late, something that was fancy was out of stock. This year, Xiao Hu, who has learned the "learnings", put the things he wants to buy into the shopping cart in advance, and put the money into Alipay, waiting for the arrival of this national shopping festival. At 0 o'clock on the 11th, a "clearing" button, all done, a total of 17 seconds, spending 896 yuan.
Xiaohu told reporters that he started to become a member of the "Double Eleven" shopping war three years ago. "At that time, the propaganda of the merchants was similar to 'single is not terrible, and they use their own consumption to make themselves happy.' But this year I found that the major e-commerce companies have rarely emphasized the topic of Singles, and the 'Double Eleven' has become a national shopping festival."
In addition to traditional festivals, the rise of consumption time like “Single Day†means that the consumption potential is becoming a realistic consumer demand through the stimulation of new consumption patterns, and has become an important starting point for expanding domestic demand. Not only that, from the popularity of promotional items, the application of big data has also spurred the upgrade of e-commerce. On October 31, when Premier Li Keqiang hosted the economic situation symposium, he said to Alibaba founder Ma Yun, "You have created a point of consumption." Internet technologies such as big data and cloud computing are gradually being applied to entities. The economy is especially promoting consumption. Many e-commerce executives said that in the future, e-commerce supported by Internet technology will deeply integrate and analyze consumer habits and needs, so that merchants can customize products according to customers' actual needs, thereby reducing operating costs and improving shopping efficiency. The unified logistics through e-commerce can reduce the logistics cost of the enterprise, thereby improving the development space for small and micro enterprises that produce goods.
The rise of Internet finance, especially third-party payment, provides a convenient channel for consumers to shop. It has shown advantages over traditional payment methods in online shopping and mobile. For example, Alibaba e-commerce is mainly completed through its third-party payment platform “Alipayâ€, and “E-Pay Payment†based on industry payment has also started from November 1st, and combined with more than 250 platforms such as Sohu Changyou, launched 61 days. The promotion activities, because "Epro Pay" has online online payment, credit card no card payment and other modes, thus breaking the payment bottleneck of consumption, and the business tentacles have penetrated into the aviation tourism, digital entertainment and other industries, this launch The offer has undoubtedly attracted the attention of consumers.
The battle with many e-commerce companies on the online shopping side is exactly the same, this year's mobile shopping market is also filled with smoke. In order to compete for market opportunities, Tencent WeChat began to cooperate with e-commerce platforms such as Yixun.com and launched the “Double Eleven†store entrance. Previously, Dangdang and other online shopping platforms have already connected to WeChat payment functions.
Some experts have analyzed that the factors of the success of the "Double Eleven" are based on the propaganda of e-commerce and the concessions of commodities. In fact, it is the embodiment of the concentrated consumption of China's consumption potential at a certain point in time. The key to the future development of e-commerce will be It is not possible to rely solely on the diversity of gimmicks or marketing forms. More should be the improvement of the user experience created by quality and service. For example, at the important node of “Double Elevenâ€, major e-commerce companies should consider how to ensure the speed of logistics. The "double eleven" sales burst, which also fosters the opportunity of Internet financial innovation, because financial innovation stems from commodity trading, taking third-party payment as an example, its significance is not only to bring convenience to consumption, but also to its The promotion of e-commerce model upgrades and the subversion and reconstruction of traditional business models.
It is understood that Alibaba platform poured into 13.7 million people in the first minute of the 11th, the Alipay transaction amount exceeded 100 million yuan, 5:49 in the morning, the transaction amount officially broke through the 10 billion mark, 1 pm, broke last year A record of 19.1 billion yuan. From this year's situation, not only is Alibaba's concern, but e-commerce giant Jingdong has also joined the high-profile consumer war. According to JD internal staff, the Jingdong is a long-term promotion from November 1st to 12th; the promotion peak is from November 10th to 12th, and the selection time is more affluent, which is both affordable for customers and businesses. It will not concentrate too much pressure. From November 11th to 8am, the order volume has reached the level of the whole day, and it is expected to exceed 4 million orders on the 11th; it is higher than the previous estimate of 3 million. From the perspective of traffic, the traffic on November 10 has exceeded 350 million yuan, reaching 180% of the weekdays. The online shopping "Rookie" No. 1 shop also achieved good results. As of 10:00 on the 11th, group purchase sales increased 50 times compared with last year.
From the actions of these e-commerce giants, many people's consumption patterns and consumption concepts have changed, and online shopping has become the main way for young people to shop. Because last year's "Double Eleven" started late, something that was fancy was out of stock. This year, Xiao Hu, who has learned the "learnings", put the things he wants to buy into the shopping cart in advance, and put the money into Alipay, waiting for the arrival of this national shopping festival. At 0 o'clock on the 11th, a "clearing" button, all done, a total of 17 seconds, spending 896 yuan.
Xiaohu told reporters that he started to become a member of the "Double Eleven" shopping war three years ago. "At that time, the propaganda of the merchants was similar to 'single is not terrible, and they use their own consumption to make themselves happy.' But this year I found that the major e-commerce companies have rarely emphasized the topic of Singles, and the 'Double Eleven' has become a national shopping festival."
In addition to traditional festivals, the rise of consumption time like “Single Day†means that the consumption potential is becoming a realistic consumer demand through the stimulation of new consumption patterns, and has become an important starting point for expanding domestic demand. Not only that, from the popularity of promotional items, the application of big data has also spurred the upgrade of e-commerce. On October 31, when Premier Li Keqiang hosted the economic situation symposium, he said to Alibaba founder Ma Yun, "You have created a point of consumption." Internet technologies such as big data and cloud computing are gradually being applied to entities. The economy is especially promoting consumption. Many e-commerce executives said that in the future, e-commerce supported by Internet technology will deeply integrate and analyze consumer habits and needs, so that merchants can customize products according to customers' actual needs, thereby reducing operating costs and improving shopping efficiency. The unified logistics through e-commerce can reduce the logistics cost of the enterprise, thereby improving the development space for small and micro enterprises that produce goods.
The rise of Internet finance, especially third-party payment, provides a convenient channel for consumers to shop. It has shown advantages over traditional payment methods in online shopping and mobile. For example, Alibaba e-commerce is mainly completed through its third-party payment platform “Alipayâ€, and “E-Pay Payment†based on industry payment has also started from November 1st, and combined with more than 250 platforms such as Sohu Changyou, launched 61 days. The promotion activities, because "Epro Pay" has online online payment, credit card no card payment and other modes, thus breaking the payment bottleneck of consumption, and the business tentacles have penetrated into the aviation tourism, digital entertainment and other industries, this launch The offer has undoubtedly attracted the attention of consumers.
The battle with many e-commerce companies on the online shopping side is exactly the same, this year's mobile shopping market is also filled with smoke. In order to compete for market opportunities, Tencent WeChat began to cooperate with e-commerce platforms such as Yixun.com and launched the “Double Eleven†store entrance. Previously, Dangdang and other online shopping platforms have already connected to WeChat payment functions.
Some experts have analyzed that the factors of the success of the "Double Eleven" are based on the propaganda of e-commerce and the concessions of commodities. In fact, it is the embodiment of the concentrated consumption of China's consumption potential at a certain point in time. The key to the future development of e-commerce will be It is not possible to rely solely on the diversity of gimmicks or marketing forms. More should be the improvement of the user experience created by quality and service. For example, at the important node of “Double Elevenâ€, major e-commerce companies should consider how to ensure the speed of logistics. The "double eleven" sales burst, which also fosters the opportunity of Internet financial innovation, because financial innovation stems from commodity trading, taking third-party payment as an example, its significance is not only to bring convenience to consumption, but also to its The promotion of e-commerce model upgrades and the subversion and reconstruction of traditional business models.
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