At present, the domestic packaging education community has reached consensus on the importance of quality education for packaging design talents. Advocating the quality education of packaging design talents is an inevitable choice for the development of packaging economy. The ever-developing packaging economy requires a fundamental shift from quantity to quality in the demand criteria of packaging design talents. Practice has proved that talents created according to the actual goals of quality education for packaging design talents have obviously failed to meet the needs of this talent market. The surface prosperity of the "oversupply" of packaging design talents in recent two or three years is a good example. Taking the Zhuzhou Institute of Technology as an example, as early as three years ago, the packaging design graduates who could settle down and arrange their work three years ago had achieved a one-time employment rate of over 96%, and the packaging design graduates who had settled in the past three years and could solve work were employed once. Only 50% of the place-to-place ratio is achieved. The vast majority of graduates who work as casual workers or transfer to other professions or other schools are still more than 90%. However, after all, today and the past, in fact, the packaging design industry is not a surplus of talent, but rather a lack of talent, but the lack of talent is not a general quality, but the qualitative change from the quality to the qualitative high-quality personnel. Therefore, taking the Zhuzhou Institute of Technology, the only institution of higher education in China's packaging system, as an example, an objective analysis of the practical goals of quality education for packaging design talents was made, focusing on “eight-eight lightâ€, ie Create; Re-freedom, light restraint; Heavy body, light psychological; Re-professional courses, light cultural courses; Heavy computer, light handcraft; Re-designed hands-on ability, light design of public relations ability; Art training, light political cultivation; Economic concept, light Information concept. On this basis, the goal orientation of future packaging art talents quality education is demonstrated, embodied in the "eight doubles": double cultivation, double creativity, double knowledge, dual tools, dual health, dual ability, double consciousness, dual concept . Finally, it points out the future reform orientation of packaging art talents quality education.
1. The objective evaluation of the realistic goals of quality education for packaging design talents is summarized as "eightfold and eight light"
Take the Zhuzhou Institute of Technology as an example. In the past, the quality education of packaging design talents was very distinctive and influential, and through the implementation of quality education objectives such as the cultivation of applied talents, a large number of philosophies have been cultivated. Excellent packaging design talents, which are popular among employers, and packaging design professionals have their professional and unique advantages and application-oriented features. Once in the talent market, they were in short supply and recruit students. These valuable experiences have laid a solid foundation for the quality education of packaging design talents, and have been fully affirmed by China Packaging Corporation and the Provincial Education Commission, and successfully passed the evaluation of the National Education Commission's 1995 State Education Commission's undergraduate teaching work. However, with the reform and development of the packaging economy and packaging education, competition for talents has become increasingly fierce, and the requirements for the quality of talent have become higher and higher. Therefore, the realistic goal of quality education for packaging design talents has obviously not been able to adapt to the needs of the development of the new situation. The Party Committee of Zhuzhou Institute of Technology launched in the hospital a 123-quality education program for university students, namely, a center (creating a first-class school spirit and style of study); two foundations (autonomy and self-discipline); and three contents (knowledge, ability, and literacy). It is precisely adapted to the needs of this talent to develop new situations. The school's Packaging Design Art Group has launched the five major orientations for talent training in the packaging arts for the new century—the goals of talent development, knowledge structure, professional structure, quality structure, and talent evaluation. This is also to satisfy the talent market. "Quality-to-quality" fundamental transformation needs. From this we can see that it is necessary to make an objective assessment of the realistic goals of the quality of packaging design talents. According to the author's individual visit survey of the 88th and 99th session of the packaging specialty graduates of the Zhuzhou Institute of Technology, and the discussion of the packaging professional students of the 96th-99th level in the school, questionnaire surveys, and information feedback on talent demand standards of some employers. The results of many other parties confirmed that the professional inclusion of graduates in the past has been welcomed by the community because of its strong hands-on capabilities and unique professionalism. However, with the development of the knowledge-based economy, a considerable number of graduates feel that their stamina is insufficient and that they need to continue their studies in all aspects. College students are also deeply influenced by the traditional professional advantages and application-oriented characteristics education. In the professional painting creation and the use of computer production design renderings and other aspects of the actual work, but the effect is obvious. However, with the development of the situation, it has also exposed the same weaknesses in quality education as the graduates who have graduated from the past, that is, the lack of all-round development of comprehensive advantages and high-level quality advantages. In recent years, employers have increasingly higher requirements for the installation of professional graduates. For example, they require English level six, computer drawing operations are very skillful, and they also need to master 2-3 sets of computer art design and production software, as well as considerable art. The creation of skills and strong public relations capabilities all illustrate the practical goals of quality education for packaging and design talents. They all illustrate the practical goals of quality education for packaging design talents and must be reformed with the development of new situations. The main existing problems are summarized as "eightfold and eight light."
1.1 Re-simulation and light-creating heavy imitation are mainly manifested in the fact that the desire to create is not strong, and the ability to create is not strong. Students' design works are more imitative than creative. Light creation is mainly manifested in the art design. The novelty of design and the uniqueness of the means of expression, the advanced nature of the material are not prominent and are relatively old-fashioned.
According to the survey, many of the students in the school are familiar with the design work, and the students are too impersonate in their assignments. The graduates who graduated have felt that their accumulated knowledge of the arts is not enough at school, they have a solid background in artistic accomplishment, their creativity is significantly constrained, and they are challenged by new tools and new materials and methods in their presentation methods and methods. . Employers also strongly demanded the inclusion of professional talents with an innovative spirit. At the same time, they feel that the existing creative talents for packaged professionals need to be improved. Packaging design is an art of creation. It requires designers to constantly introduce new ideas, create creativity, cultivate creativity, and design outstanding works.
1.2 Re-freedom, lightness, restraint, and freedom are mainly manifested in the provision of professional students to promote personal freedom, arrogant style, and even no regular schedule; in design art, “I alone, respect,†self-consciousness, in the pursuit of art, do not buy each other, Behind the taste of each other.
Light restraints are mainly manifested in the weakening of concepts such as moral restraint, institutional restraint, discipline restraint, and legal restraint, and consciously or unconsciously show more or less laissez-faire.
Such as the provision of professional students, art alone, self-promotion, discipline is slack, school students absent from classes, late return, late arrival phenomenon is very serious, the collective concept is not strong, the overall interest concept is weak. There is no hygiene in the dormitory. Activities in the class are not actively participated. Only personal interests are involved. What is more, school discipline may be in conflict with, or show no concern, or manifest as diluting the concept of school discipline or knowingly committing crimes. Phenomenon is more prominent than other professional students.
This is mainly because the students’ ideological education did not combine the characteristics of the art students and neglected the cultivation of the internal moral thinking ability of the art students. In addition, the non-Marxist trends of thought (irrational thoughts) and the decadent lifestyles and moral values ​​of the Chinese and Western countries were reformed and opened to the outside world. The influence, the dangers of money worship and hedonism, make the concept of the legal system of college students weak, and moral quality decline.
However, practice has proved that employers have a very high requirement for the moral qualities, legal knowledge and awareness of professional students in package design, because the packaging design profession also has its professional ethics requirements and industry management standards and its industry legal requirements.
1.3 Physical health is important, mental health is lighter and physical health is higher. It is relatively stronger than the mental health awareness of professional students, which means that the physical quality of professional students is also worrying, but this is relative to mental health. To be stronger. Minor mental health: There are fewer professional students who know about psychological knowledge. Including knowledge of design psychology is also very rare. Awareness of mental health is weak. According to the psychological counseling center, there are 16.7% of students with mental disorders. However, the social and physical requirements for the packaging of professional students are very high. They must have good psychological quality and have a healthy physical quality.
1.4 Re-professional courses, light cultural courses Re-professional courses: Packaging students are generally interested in professional courses, high class rates, good class order, and low make-up rate.
Light culture courses: Packaging students generally have little interest in cultural basic courses such as English, university languages, philosophy, psychology, and Chinese and foreign art history, and it is a headache. The examination make-up rate is quite high. According to incomplete statistics, 80% of remedial courses for professional students in the past three years are concentrated in the basic cultural courses.
1.5 heavy computers, light manual heavy computers: professional students are included in the performance means Since the computer art design course was opened, more students are keen to use the computer to draw the design renderings, and they are also very interested in computer art design software. . Light handwork: In terms of performance means and effects, the computer is superior to the manual, but the manual design is the basis; and the manual basis for the package of professional students is indeed weakening.
According to the survey, since the computer art design course was officially established in 1995, the Zhuzhou Polytechnic University has set up a large number of professional students' personal computers from more than 300 stations, and the tendency of weakening the handiwork foundation and even individual manual waste is relatively obvious.
1.6 Redesigning Hands-on Ability, Redesigning Public Relations Ability Redesigning Hands-on Ability: The packaged professional students have always been known for their application-oriented features and strong hands-on capabilities. Pay more attention to the practicality of design and the practicality of teaching. Students also focus on developing their own hands-on skills. The ability to design public relations lightly: The package of professional students is relatively weak in terms of language expression ability and social marketing ability.
According to the survey, whether it is a professional student who has graduated or is still in school, the general design ability is higher than public relations.
1.7 emphasis on artistic accomplishment, light political accomplishment This mainly refers to the artistic genius of some students, the pursuit of art is stronger than the pursuit of politics. In dealing with the relationship between artistic accomplishment and political accomplishment, emphasis is placed on artistic accomplishment.
1.8 emphasis on economic concepts, light information concepts emphasis on economic concepts: the provision of professional students pay attention to economic benefits and short-term benefits, "to the sea" strong sense of business, and the high business compensation. The concept of light information: Although professional students have strong ability to accept new things, they are slow to respond to information and are relatively obscure.
2. The future of packaging design art talent quality education goal orientation - "eight double" is double cultivation, double creativity, double knowledge, dual tools, dual health, dual ability, double consciousness, double faith
2.1 Dual Accomplishment—Political Accomplishment and Art Accomplishment Political Accomplishment includes political belief, ideological character, and moral cultivation. Political cultivation determines the value orientation of packaging design students. Technological cultivation includes artistic and cultural cultivation, aesthetic cultivation, and creative cultivation. Without artistic accomplishment, one cannot understand society and nature from the perspective of art. Therefore, one cannot go deep into the art world and create excellent design works. Therefore, as a packaging design professional education must always adhere to the correct political cultivation education.
2.2 Double Creativity - New ideas for creating new ideas and technologies.
Designing new ideas means design creation has new ideas, including the novelty and uniqueness of the works. New technological innovations include the uniqueness of design methods and the advanced nature of materials. Therefore, for the quality education of art design students, focusing on cultivating their innovative spirit, it is necessary to guide students in the design of continuous innovation, inspire their creative inspiration, but also to guide students in the technology has a new pioneering method that is in the design of materials and methods Apply the latest modern science and technology. The perfect effect of packaging art design depends on the perfect unity of design and technology, and the combination of inspiration and means.
2.3 Dual knowledge—The knowledge system of the human sciences centered on design art and the natural science knowledge system centered on design techniques.
The accumulation of modern scientific knowledge of packaging design and scientific science is accelerating and accumulates, and penetrates into the packaging design industry. Art and design student quality education should adapt to this knowledge development trend, optimize the knowledge structure of art design students, and implement the humanities and natural sciences integrated knowledge education with art design as the core. That is, with artistic design as the focal point, there is a goal to selectively learn knowledge, seek truth, and systematically accumulate knowledge to their own packaging art design interests, and achieve “dual knowledgeâ€.
1. The objective evaluation of the realistic goals of quality education for packaging design talents is summarized as "eightfold and eight light"
Take the Zhuzhou Institute of Technology as an example. In the past, the quality education of packaging design talents was very distinctive and influential, and through the implementation of quality education objectives such as the cultivation of applied talents, a large number of philosophies have been cultivated. Excellent packaging design talents, which are popular among employers, and packaging design professionals have their professional and unique advantages and application-oriented features. Once in the talent market, they were in short supply and recruit students. These valuable experiences have laid a solid foundation for the quality education of packaging design talents, and have been fully affirmed by China Packaging Corporation and the Provincial Education Commission, and successfully passed the evaluation of the National Education Commission's 1995 State Education Commission's undergraduate teaching work. However, with the reform and development of the packaging economy and packaging education, competition for talents has become increasingly fierce, and the requirements for the quality of talent have become higher and higher. Therefore, the realistic goal of quality education for packaging design talents has obviously not been able to adapt to the needs of the development of the new situation. The Party Committee of Zhuzhou Institute of Technology launched in the hospital a 123-quality education program for university students, namely, a center (creating a first-class school spirit and style of study); two foundations (autonomy and self-discipline); and three contents (knowledge, ability, and literacy). It is precisely adapted to the needs of this talent to develop new situations. The school's Packaging Design Art Group has launched the five major orientations for talent training in the packaging arts for the new century—the goals of talent development, knowledge structure, professional structure, quality structure, and talent evaluation. This is also to satisfy the talent market. "Quality-to-quality" fundamental transformation needs. From this we can see that it is necessary to make an objective assessment of the realistic goals of the quality of packaging design talents. According to the author's individual visit survey of the 88th and 99th session of the packaging specialty graduates of the Zhuzhou Institute of Technology, and the discussion of the packaging professional students of the 96th-99th level in the school, questionnaire surveys, and information feedback on talent demand standards of some employers. The results of many other parties confirmed that the professional inclusion of graduates in the past has been welcomed by the community because of its strong hands-on capabilities and unique professionalism. However, with the development of the knowledge-based economy, a considerable number of graduates feel that their stamina is insufficient and that they need to continue their studies in all aspects. College students are also deeply influenced by the traditional professional advantages and application-oriented characteristics education. In the professional painting creation and the use of computer production design renderings and other aspects of the actual work, but the effect is obvious. However, with the development of the situation, it has also exposed the same weaknesses in quality education as the graduates who have graduated from the past, that is, the lack of all-round development of comprehensive advantages and high-level quality advantages. In recent years, employers have increasingly higher requirements for the installation of professional graduates. For example, they require English level six, computer drawing operations are very skillful, and they also need to master 2-3 sets of computer art design and production software, as well as considerable art. The creation of skills and strong public relations capabilities all illustrate the practical goals of quality education for packaging and design talents. They all illustrate the practical goals of quality education for packaging design talents and must be reformed with the development of new situations. The main existing problems are summarized as "eightfold and eight light."
1.1 Re-simulation and light-creating heavy imitation are mainly manifested in the fact that the desire to create is not strong, and the ability to create is not strong. Students' design works are more imitative than creative. Light creation is mainly manifested in the art design. The novelty of design and the uniqueness of the means of expression, the advanced nature of the material are not prominent and are relatively old-fashioned.
According to the survey, many of the students in the school are familiar with the design work, and the students are too impersonate in their assignments. The graduates who graduated have felt that their accumulated knowledge of the arts is not enough at school, they have a solid background in artistic accomplishment, their creativity is significantly constrained, and they are challenged by new tools and new materials and methods in their presentation methods and methods. . Employers also strongly demanded the inclusion of professional talents with an innovative spirit. At the same time, they feel that the existing creative talents for packaged professionals need to be improved. Packaging design is an art of creation. It requires designers to constantly introduce new ideas, create creativity, cultivate creativity, and design outstanding works.
1.2 Re-freedom, lightness, restraint, and freedom are mainly manifested in the provision of professional students to promote personal freedom, arrogant style, and even no regular schedule; in design art, “I alone, respect,†self-consciousness, in the pursuit of art, do not buy each other, Behind the taste of each other.
Light restraints are mainly manifested in the weakening of concepts such as moral restraint, institutional restraint, discipline restraint, and legal restraint, and consciously or unconsciously show more or less laissez-faire.
Such as the provision of professional students, art alone, self-promotion, discipline is slack, school students absent from classes, late return, late arrival phenomenon is very serious, the collective concept is not strong, the overall interest concept is weak. There is no hygiene in the dormitory. Activities in the class are not actively participated. Only personal interests are involved. What is more, school discipline may be in conflict with, or show no concern, or manifest as diluting the concept of school discipline or knowingly committing crimes. Phenomenon is more prominent than other professional students.
This is mainly because the students’ ideological education did not combine the characteristics of the art students and neglected the cultivation of the internal moral thinking ability of the art students. In addition, the non-Marxist trends of thought (irrational thoughts) and the decadent lifestyles and moral values ​​of the Chinese and Western countries were reformed and opened to the outside world. The influence, the dangers of money worship and hedonism, make the concept of the legal system of college students weak, and moral quality decline.
However, practice has proved that employers have a very high requirement for the moral qualities, legal knowledge and awareness of professional students in package design, because the packaging design profession also has its professional ethics requirements and industry management standards and its industry legal requirements.
1.3 Physical health is important, mental health is lighter and physical health is higher. It is relatively stronger than the mental health awareness of professional students, which means that the physical quality of professional students is also worrying, but this is relative to mental health. To be stronger. Minor mental health: There are fewer professional students who know about psychological knowledge. Including knowledge of design psychology is also very rare. Awareness of mental health is weak. According to the psychological counseling center, there are 16.7% of students with mental disorders. However, the social and physical requirements for the packaging of professional students are very high. They must have good psychological quality and have a healthy physical quality.
1.4 Re-professional courses, light cultural courses Re-professional courses: Packaging students are generally interested in professional courses, high class rates, good class order, and low make-up rate.
Light culture courses: Packaging students generally have little interest in cultural basic courses such as English, university languages, philosophy, psychology, and Chinese and foreign art history, and it is a headache. The examination make-up rate is quite high. According to incomplete statistics, 80% of remedial courses for professional students in the past three years are concentrated in the basic cultural courses.
1.5 heavy computers, light manual heavy computers: professional students are included in the performance means Since the computer art design course was opened, more students are keen to use the computer to draw the design renderings, and they are also very interested in computer art design software. . Light handwork: In terms of performance means and effects, the computer is superior to the manual, but the manual design is the basis; and the manual basis for the package of professional students is indeed weakening.
According to the survey, since the computer art design course was officially established in 1995, the Zhuzhou Polytechnic University has set up a large number of professional students' personal computers from more than 300 stations, and the tendency of weakening the handiwork foundation and even individual manual waste is relatively obvious.
1.6 Redesigning Hands-on Ability, Redesigning Public Relations Ability Redesigning Hands-on Ability: The packaged professional students have always been known for their application-oriented features and strong hands-on capabilities. Pay more attention to the practicality of design and the practicality of teaching. Students also focus on developing their own hands-on skills. The ability to design public relations lightly: The package of professional students is relatively weak in terms of language expression ability and social marketing ability.
According to the survey, whether it is a professional student who has graduated or is still in school, the general design ability is higher than public relations.
1.7 emphasis on artistic accomplishment, light political accomplishment This mainly refers to the artistic genius of some students, the pursuit of art is stronger than the pursuit of politics. In dealing with the relationship between artistic accomplishment and political accomplishment, emphasis is placed on artistic accomplishment.
1.8 emphasis on economic concepts, light information concepts emphasis on economic concepts: the provision of professional students pay attention to economic benefits and short-term benefits, "to the sea" strong sense of business, and the high business compensation. The concept of light information: Although professional students have strong ability to accept new things, they are slow to respond to information and are relatively obscure.
2. The future of packaging design art talent quality education goal orientation - "eight double" is double cultivation, double creativity, double knowledge, dual tools, dual health, dual ability, double consciousness, double faith
2.1 Dual Accomplishment—Political Accomplishment and Art Accomplishment Political Accomplishment includes political belief, ideological character, and moral cultivation. Political cultivation determines the value orientation of packaging design students. Technological cultivation includes artistic and cultural cultivation, aesthetic cultivation, and creative cultivation. Without artistic accomplishment, one cannot understand society and nature from the perspective of art. Therefore, one cannot go deep into the art world and create excellent design works. Therefore, as a packaging design professional education must always adhere to the correct political cultivation education.
2.2 Double Creativity - New ideas for creating new ideas and technologies.
Designing new ideas means design creation has new ideas, including the novelty and uniqueness of the works. New technological innovations include the uniqueness of design methods and the advanced nature of materials. Therefore, for the quality education of art design students, focusing on cultivating their innovative spirit, it is necessary to guide students in the design of continuous innovation, inspire their creative inspiration, but also to guide students in the technology has a new pioneering method that is in the design of materials and methods Apply the latest modern science and technology. The perfect effect of packaging art design depends on the perfect unity of design and technology, and the combination of inspiration and means.
2.3 Dual knowledge—The knowledge system of the human sciences centered on design art and the natural science knowledge system centered on design techniques.
The accumulation of modern scientific knowledge of packaging design and scientific science is accelerating and accumulates, and penetrates into the packaging design industry. Art and design student quality education should adapt to this knowledge development trend, optimize the knowledge structure of art design students, and implement the humanities and natural sciences integrated knowledge education with art design as the core. That is, with artistic design as the focal point, there is a goal to selectively learn knowledge, seek truth, and systematically accumulate knowledge to their own packaging art design interests, and achieve “dual knowledgeâ€.
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