Corrugated carton packaging moderate--over-packaging misunderstanding

About the over-packing "misunderstanding"

Regardless of capitalist or socialist conditions, the value of goods is value-added (produced) during the production process and is realized during the circulation process. The packaging of goods is a continuation of the production process. Of course, the packaging process is also a value-added process. It is precisely because packaging will increase the value of goods, so in the fierce market economy competition, in the rapidly changing commodity information society, this part of the packaging has become increasingly important, and this link has increasingly attracted the attention of commodity producers and operators. Even in order to win the competition in the market competition and attract consumers, they competed for their brains, made a big fuss about "packaging" and used excessive packaging as a means to extract high profits. Violation of the law of value laws has distorted the market economic order and harmed the interests of consumers. For a long time, the problem of excessive packaging of goods (also known as overly deceptive packaging, misleading packaging, etc.) existing in the society is worrying and confusing. It has been observed that the main misunderstandings of commodity packaging include the following two aspects.

Luxury packaging: In order to win the favor of consumers, producers have changed from roughing to finishing, from rough packaging (pretty packaging) to hard packaging (precision packaging), and extensive management to fine management, which is the production of goods and The inevitable phenomenon and development trend of the business are also signs of a mature market economy.

However, in the course of this development, an abnormal packaging phenomenon has also occurred at the same time. One of its main manifestations is luxury packaging. The so-called "luxury packaging", from the point of view of value composition, is the cost of commodity packaging is much higher or greater than the value of the use of the cost of goods, ranging from several times, as many as ten or more times, or even more.

Collocation-type packaging: In recent years, due to the intensified market competition, the packaging of commodities has also been revamped. Collocation packaging is one of the new “inventions”. For example, in a moon cake last year, there was a golden box with a gold fork and a silver knife. The Ming side sold moon cakes, and secretly sold high-end cutlery. A moon cake box with such a combination, identity doubled, priced at 1376 yuan. The more expensive packaging package than I do not know how many species, is a typical "hanging sheep, selling dog meat." The working-class consumers scoff at it. It can be seen that collocation packaging has deviated from the normative market economic order, contributed to social unhealthy practices, and poisoned the market atmosphere.

False packaging : False packaging is unfair competition in the current market circulation. Especially in the context of economic globalization, market competition has become increasingly fierce, and many illegal operators have used false packaging as an important means to obtain maximum profits. False packaging is first aimed at brand-name products.

False packaging is a kind of "contamination of packaging." Any counterfeit product is a name-brand product that has a well-known image, has a high reputation, has a broad market, and has a good image in consumers' minds.

The typical phenomenon of false packaging - "void", the "void" in the package is a typical phenomenon of false packaging, can be found in the packaging of many goods, particularly prominent in the gift packaging. "Void" packaging concept: The so-called "empty" commodity packaging means that the proportion of packaging items in the entire packaging is relatively small, and the entire packaging cavity is hollow, resulting in complete inconsistency between the physical and visual observations in the goods.

Many countries have formulated strict management regulations and related laws on product packaging. The packaging cost cannot exceed 15% to 30% of the product value, and the packaging cannot be more than one tenth of the volume of the packaged product. If the packaging cost and volume exceeds the standard, it should be formulated as a "commercial fraud" that infringes consumer rights.


(to be continued)