We love toys, and we also like to find, recommend and buy toys. This will not conflict with our daily science. It is far more fun than making a black-hearted money in the soft text of a formula, or selling milk powder diapers. A sense of accomplishment. Because toys only bring happiness, knowledge and parent-child time to the people around us.
I took a two-day leave last week, so I can visit the Shanghai Toy Fair with peace of mind. After all, the 155,000 square meters exhibition hall, more than 1,700 booths, 2-3 days to finish all the booths is very challenging.
The difficulty of visiting the China Toy Fair is not as high as that of other overseas toy fairs. For example, last year, most of the pavilions were spectacular scenes of magnetic films, which can be ignored directly. Even so, looking for new products that are eye-catching in thousands of booths is still a cramping thing.
Let's take a look at the impressions that this toy show has left us, and then introduce our toys that look good:
Experience
01
High quality Chinese made toys
From the situation of this exhibition, most domestic toys are branded in China, both domestic and international. And it is difficult to tell the quality of the product from the place of origin. The difference between brands, the emphasis on quality control, and the chosen certification system are important indicators for measuring the quality of a toy.
On the issue of product quality, China is behind standards and regulations, not the level of production. Whether in Europe, the United States or Japan, the local toy stores we visit are mainly Chinese-made toys. However, strict access standards and good Chinese-made toys under quality control are of course different from those sold in our roadside booths or free market. What we should pay more attention to is to buy from qualified and credible channels, rather than deliberately pursuing domestic or imported.
Most of the exquisite toys brought by international big names are also written in Made in China.
02
IP image authorized toys become mainstream
Compared with the previous China Toy Fair, a very obvious feature of this year is that the proportion of products authorized by the image has increased a lot. The image licensing exhibition held concurrently with the Toy Show also has a booth area 1.5 times that of last year. What is gratifying is that the core of the copyright industry is still high-quality content. The image of wolves, bears and pigs hated by parents is not as good as copyright and toys. The rise of Super Panxia, ​​the submarine small column and other cooperation, the introduction of copyright, and even less than some Internet original content.
New images that directly 3D the emoticons, maybe this is the next copyright hotspot.
From the situation of the toy exhibition, more and more toys use well-known animation images. For example, the Disney Japanese Q version of the game image Tsum Tsum, which was filled with a full moon at the Tokyo Toy Fair, has already entered China. There are three domestic and foreign brands at the China Toy Fair, all of which showcase their Tsum Tsum products.
What will happen to China in order to let countless collections of bankrupt Tsum Tsum in China?
Another change is that domestic brands have begun to value IP, buying and using well-known image copyrights, but not all images are born with the nature of games and entertainment such as Tsum Tsum. The combination of many domestic toys and copyrights is still in the stage of simple “layered skinâ€. How to find out the true value of copyright, still need to continue learning with foreign counterparts.
03
International brands that bite their teeth into the Chinese market
With the increase in the purchasing power of Chinese people, China has become the most important toy market in the world. Entering the Chinese market and meeting the needs of Chinese families at reasonable prices has become the established strategy of most international toy brands.
The important reason why many brands have refused to enter the Chinese market in the past is to worry about being quickly copied and counterfeited. However, the irony is that these brands that refuse to enter China or do not pay attention to the Chinese market are often the hardest hit by domestic manufacturers. Entering China will indeed need to be torn with the imitation goods every day, but if you don't enter China, you will let the imitation goods grow bigger, and even one day will surpass the genuine ones.
This year, Magformers finally put on a conspicuous booth, but in the face of the magnetic film market, which has been divided from the high end and the bottom, how do you make the original card in the next step?
One side is Hape, which is luxurious every year as a bathing center, and the other is a shabby HABA booth that only earns early money. German brands should not blame Chinese parents for not knowing who is right.
04
Chinese design = counterfeit goods? Still our short board
This is the sorrowful situation that we have to face: after all, it is a very small number of people who can rely on plagiarism to counterfeit the industry. However, there are not many Chinese companies that are carefully designed and produced. Most domestic toy companies are still very active. The counterfeiting is in the ecology of low-priced goods.
Although some low-quality imitation products are also good quality control, but after all, this is not a thing that can't be done. At the Toy Fair, you can also see a variety of exquisite, or bold counterfeit brands, but can only be sneaked into the next few pavilions, separated from the authentic far away. This may also be a status quo in the domestic toy industry: there is still a long way to go before Chinese design is respected.
You can see all kinds of non-transformed diamonds that are more like Transformers than Transformers.
Unlike the magnetic film of a museum last year, this year's signboard is a LEGO-like imitation. From the small blocks of the Debao series to the standard blocks, to the mini-blocks of the nanoblock, it seems to have entered the toy museum. However, each family could not help but steal the copyright image of others. The champions were awarded to the following Lego replica of the Star Wars White Army in the Avengers Air Carrier Helicarrier. That is, how many copies should you copy?
product
The exhibition has been reported to you, and some of the toys that left us a good impression at the show are listed below to see if you like it.
Takara and Disney cooperate in various toy track trains, Pooh, Nemo, Mickey Mouse, Hudi...
At the meeting, I saw several young toy brands with excellent quality design.
The new product brought by the old friend think tank has the opportunity to be a group once.
Super AR's AR map, the corresponding landmarks or characters, you can see the corresponding animation, currently only Korean original.
The wooden toy texture of PlanToys is always admirable. Compared to its children's table of thousands of dollars, these cute bath toys and shower bowls are more intimate.
Plastic paint the farm, first make small animals with mold, and then paint your favorite color patterns.
Let the baby sitting in the safety seat drive with the parents, making it easier for parents to travel.
We will be ready to save money for the MiGao backpack + scooter combination that will be launched next year.
Jacks' children's woodworking set, with foam plastic wood, children's version of saws, hammers and screws, cut and assembled.
This is the real HABA children's woodworking set, and cultivated German craftsmanship from an early age?
A Mario remote control car that can be turned into a drift mode.
Wabafun's new power sand, in addition to the plasticity enhancement, can finally be afraid of wet weather.
Takara Tomy's toy story mobilized the doll machine to catch the stars together.
Hex's various kinds of bugs are very popular, but unfortunately only allow physical sales.
Packed and left, the portable toy storage bag that is spread out and played has a variety of different color patterns.
The basketball box of the Emperor’s adult who can hang on the door of the house, the small Tektronix product, can adjust the height as the child grows taller.
Last time we worked hard to get back from Europe, the shiny plug-in toy Laser Pegs, this time finally entered China. Although it is very beautiful, will it be labeled as "scarred" in the country?
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