China's outdoor market entered the outbreak date: 2016-03-01 20:54
The increase in sales of outdoor products in China has attracted international brands to flood into China.
Recently, at the opening day of ISPO BEIJING 2016 12th Asian Sporting Goods & Fashion Show and ALPITEC CHINA 2016 8th China International Mountain & Winter Sports Machinery & Equipment Expo (hereinafter referred to as ISPOBEIJING) held at the National Convention Center, the scale was 40,000 square meters. The site is very crowded. In addition to the on-site interactions between the brand inviting product spokesmen, the high-level executives of internationally-recognized brands personally staged the show during the exhibition, which has also become the focus of the agency franchisees.
In this regard, the relevant person in charge of the ISPO BEIJING Organizing Committee has no secret that the popularity of outdoor and ice sports is directly related to the Winter Olympics to be held in China in 2022.
Rapid consumption upgrade
According to the “2015 Annual Report on Outdoor Products in China†(hereinafter referred to as the “Reportâ€), in 2015, the retail sales of the entire industry reached 22.19 billion yuan, an increase of 10.51% over 2014. Among them, the e-commerce channel achieved about 50% growth.
According to ISPOBEIJING's data, more than 700 brands of 490 exhibitors launched new products and technologies such as winter sports, outdoor sports, extreme sports, fashion trends, functional accessories, and other categories.
The "Report" shows that outdoor products still have good growth during the global downturn. The key factor that drives the growth of the entire outdoor product industry is that, with the widespread dissemination and penetration of outdoor life, consumers have begun to frequently contact outdoor products and regard it as one of the selected clothing items.
In recent years, the purchase of sets of outdoor professional equipment has become a manifestation of middle-class groups in improving the quality of life. The survey also showed that China’s middle class luxury goods consumption, sports equipment over other types of luxury goods.
According to the statistics of the Ski Industry White Paper, the number of skis in China has reached 12.5 million, while the number of people riding in China is 20 million, and 1,700 car camps have been built. Needless to say, these have all contributed to the growth of outdoor sports equipment sales.
Adhere to independent innovation
It is undeniable that another factor in the growth of the outdoor product industry is the intensification of competition. At the same time, the price war has also boosted sales growth. Among them, the popularity of e-commerce sales channels and the expansion of coverage have further driven the sales of physical stores.
While the international brands seized the Chinese market, some local companies also smelled market opportunities, insisted on independent research and development and innovation, and were optimistic about the opportunities for young people's outdoor sports.
Youth outdoor products, safety is the first. Zhang Ruibin, general manager of Jinjiang Mingwei Shoes Co., Ltd., believes that the use of technological innovation is a means to ensure product safety.
Zhang Ruibin said that the company's outdoor products developed by the company have successively owned a number of patents. The technology of anti-skid technology, waterproof and breathable technology, posture health care technology and new shoelace technology have all obtained national patent certification. Among them, the strong grip of the exhibition, the non-slip safety, constant temperature and warm hiking shoes series, as well as the Jackets with temperature rise and heat storage, ceramic crafts and inflatable suspension, attracted dealers and also attracted colleagues. attention.
The competition in the youth outdoor product market has already begun, and the future market space will continue to expand. The relevant members of the ISPO BEIJING Organizing Committee believe that behind the price war of outdoor products, it is really a competition between technology and R&D capabilities.
Product performance is critical
Sales growth of more than 50% in 2015 is the best year so far. Responsible person of Zhongshan Great Barrier Reef Outdoor Products Trade Co., Ltd. stated that this year's sales should be maintained at last year's level.
According to the introduction of Zhongshan Barrier Reef, they have currently represented 5 international brands of outdoor products. In 2015, the sales of high-end products of all brands have shown significant growth. She believes that with the increase in the number of outdoor sports enthusiasts, China's outdoor products market will enter an outbreak, this year's sales are still optimistic.
The Chinese market only accounts for 20% of the global market share. Wang Mingzhu, the promotion specialist of Shenzhen Langheng Electronics Co., Ltd. China, introduced that 80% of its outdoor sports lighting products have been exported. Currently, it has covered more than 100 countries and regions, including Europe and the United States, despite the economic downturn, last year’s foreign trade. Exports still maintained an increase of more than 10%.
Wang Mingzhu also said that when the outdoor sports groups in China are keen on high-end products, the outdoor sports groups in other countries are looking at the cost-effectiveness of Chinese products. Therefore, foreign trade exports will continue to grow this year. She estimates that with the rapid increase in the number of outdoor sports groups, the growth of the Chinese home market this year will exceed expectations.
In fact, the strategy of the organizers of ISPO in the Chinese market has been preceded by the winter exhibition in Beijing only, expanded to be held in Shanghai in the summer, and optimistic about the prospects of ISPO SHANGHAI.
The increase in sales of outdoor products in China has attracted international brands to flood into China.
Recently, at the opening day of ISPO BEIJING 2016 12th Asian Sporting Goods & Fashion Show and ALPITEC CHINA 2016 8th China International Mountain & Winter Sports Machinery & Equipment Expo (hereinafter referred to as ISPOBEIJING) held at the National Convention Center, the scale was 40,000 square meters. The site is very crowded. In addition to the on-site interactions between the brand inviting product spokesmen, the high-level executives of internationally-recognized brands personally staged the show during the exhibition, which has also become the focus of the agency franchisees.
In this regard, the relevant person in charge of the ISPO BEIJING Organizing Committee has no secret that the popularity of outdoor and ice sports is directly related to the Winter Olympics to be held in China in 2022.
Rapid consumption upgrade
According to the “2015 Annual Report on Outdoor Products in China†(hereinafter referred to as the “Reportâ€), in 2015, the retail sales of the entire industry reached 22.19 billion yuan, an increase of 10.51% over 2014. Among them, the e-commerce channel achieved about 50% growth.
According to ISPOBEIJING's data, more than 700 brands of 490 exhibitors launched new products and technologies such as winter sports, outdoor sports, extreme sports, fashion trends, functional accessories, and other categories.
The "Report" shows that outdoor products still have good growth during the global downturn. The key factor that drives the growth of the entire outdoor product industry is that, with the widespread dissemination and penetration of outdoor life, consumers have begun to frequently contact outdoor products and regard it as one of the selected clothing items.
In recent years, the purchase of sets of outdoor professional equipment has become a manifestation of middle-class groups in improving the quality of life. The survey also showed that China’s middle class luxury goods consumption, sports equipment over other types of luxury goods.
According to the statistics of the Ski Industry White Paper, the number of skis in China has reached 12.5 million, while the number of people riding in China is 20 million, and 1,700 car camps have been built. Needless to say, these have all contributed to the growth of outdoor sports equipment sales.
Adhere to independent innovation
It is undeniable that another factor in the growth of the outdoor product industry is the intensification of competition. At the same time, the price war has also boosted sales growth. Among them, the popularity of e-commerce sales channels and the expansion of coverage have further driven the sales of physical stores.
While the international brands seized the Chinese market, some local companies also smelled market opportunities, insisted on independent research and development and innovation, and were optimistic about the opportunities for young people's outdoor sports.
Youth outdoor products, safety is the first. Zhang Ruibin, general manager of Jinjiang Mingwei Shoes Co., Ltd., believes that the use of technological innovation is a means to ensure product safety.
Zhang Ruibin said that the company's outdoor products developed by the company have successively owned a number of patents. The technology of anti-skid technology, waterproof and breathable technology, posture health care technology and new shoelace technology have all obtained national patent certification. Among them, the strong grip of the exhibition, the non-slip safety, constant temperature and warm hiking shoes series, as well as the Jackets with temperature rise and heat storage, ceramic crafts and inflatable suspension, attracted dealers and also attracted colleagues. attention.
The competition in the youth outdoor product market has already begun, and the future market space will continue to expand. The relevant members of the ISPO BEIJING Organizing Committee believe that behind the price war of outdoor products, it is really a competition between technology and R&D capabilities.
Product performance is critical
Sales growth of more than 50% in 2015 is the best year so far. Responsible person of Zhongshan Great Barrier Reef Outdoor Products Trade Co., Ltd. stated that this year's sales should be maintained at last year's level.
According to the introduction of Zhongshan Barrier Reef, they have currently represented 5 international brands of outdoor products. In 2015, the sales of high-end products of all brands have shown significant growth. She believes that with the increase in the number of outdoor sports enthusiasts, China's outdoor products market will enter an outbreak, this year's sales are still optimistic.
The Chinese market only accounts for 20% of the global market share. Wang Mingzhu, the promotion specialist of Shenzhen Langheng Electronics Co., Ltd. China, introduced that 80% of its outdoor sports lighting products have been exported. Currently, it has covered more than 100 countries and regions, including Europe and the United States, despite the economic downturn, last year’s foreign trade. Exports still maintained an increase of more than 10%.
Wang Mingzhu also said that when the outdoor sports groups in China are keen on high-end products, the outdoor sports groups in other countries are looking at the cost-effectiveness of Chinese products. Therefore, foreign trade exports will continue to grow this year. She estimates that with the rapid increase in the number of outdoor sports groups, the growth of the Chinese home market this year will exceed expectations.
In fact, the strategy of the organizers of ISPO in the Chinese market has been preceded by the winter exhibition in Beijing only, expanded to be held in Shanghai in the summer, and optimistic about the prospects of ISPO SHANGHAI.
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