Children's home textiles are in contact with children for a long time and are closely related to children's health and safety. Naturally, they are highly valued by parents. However, parents have said that the current quality and quantity of children's home textiles are not satisfactory. So, in the face of the current situation of children's home textiles, who should pay for it?
Parents are "critical"?
Mr. Yang has represented many home textile brands. Products range from high to medium to low-end. However, although children's home textiles are also sold, but "the amount is not to say, or three no products." Xiao Bian sees that Mr. Yang's children's textile products sold only one color, the pattern is relatively rough, and, "We rarely sell children's There are not many customers who specialize in buying children's home textiles."
Most of the other agencies visited have no children's home textiles. Is there really no market for children's home textiles?
For this reason, Xiao Bian visited some consumers. Miss Zhang is a company white-collar worker and has no children for more than one year of marriage. "With children, I will definitely buy the children's own household items." However, Miss Zhang also stressed that when buying, she will be very careful, such as product environmental standards, whether there are rich colors, patterns, etc. And so on, "I think this is very important for the child's health and intellectual development." Miss Zhang said that to buy will go to a dedicated store, and hope to have professional guidance.
There is huge profits in children's home textiles?
Many young parents have expressed the same confusion: Is the price and value of infant and child care products running in the opposite direction? In fact, not only low-income families have this complaint, and for those families with higher income, they also think that nowadays Baby products are too expensive to accept. Parents of these parents have shared the same sentiment: When will expensive children's products be able to lay down noble gestures?
In view of the current high prices in the infant industry, whether there is profitability or not, Wang Hong, manager of Beijing Red Children’s Marketing, believes: “In general, the profit rate of baby products is about 30%. This profit point cannot be said to be Profits, with the further intensification of market competition, infant supplies business will become increasingly difficult to do, and now the profits of most related products have fallen to below 30%, and some small-scale companies simply do not earn money. It is even on the verge of bankruptcy. To make money, some well-known foreign brands do indeed have high profits, and domestic companies that make relatively good brands are also profitable, but in the end it is not profit-making, and it is impossible to draw conclusions."
Bedding consumption traps
Formaldehyde is not only volatile on furniture and building materials, but it may also be released from poor quality bedding fabrics. This is ignored by many consumers. Taking paint as an example, due to the low cost and poor dye grades, once cleaned many times, it is easy to fade and fade. In order to maintain solid colors in some small workshops, chemical agents are generally added during production, which increases the color fastness of the product. These chemical agents have also become the “culprit†that harms the human body. For yarn support, bed products are usually used 30S-60S, the same number, the higher the density the thicker the cloth, but the same density, the higher the number of the more thin cloth. Therefore, really good bedding products should be high-density and high-density, be comfortable to use, and not easy to pill.
Consumers are not connoisseurs. They are not familiar with many bedding fabrics, especially bedding stuffs. Some chemical substances cannot even be discriminated by professionals. Unscrupulous merchants make shoddy profits. For example, popular silk quilts on the market nowadays have a good brand to sell for a thousand dollars, but there are also one or two hundred silk quilts on the market, and consumers often pay no attention to the silk content of products.
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