Some people say that this is a moment in the era of shuffling, both the apparel industry or the luggage industry are anxious. In the terminal channel construction strenuous case, how should we do not be eliminated? Chen Fan of Evans gave the answer at the CHIC 2017 Fall Show.
In the China International Apparel & Fashion Fair (Fall 2017), the original designer brand - Evans Greek handbags debut, as the new guests in the exhibition, the debut of the Evangeline amazing many visitors eyeballs, streamlined Undertake buyers, distribution agents, apparel companies to come to consult booths on the cooperation matters, so that the big fan of the Givenchy Greek President Jacquard bag that is always impressive effect of the show, while Ivy Fan's The degree of market welcome makes Chen always feel happy and happy.
According to President Chen's introduction, the origin of Evangelical's name is not merely the encounter of classical and literary atmosphere. The Iraqis are in the water side. It also contains Chen's father's love of her daughter Hsich. By brand name is very good Passed out to the family on the classical love and hope of classical, coupled with their own terminal industry in the luggage industry plowing operation for more than 20 years, the luggage industry has produced a deep love and hard to let go of the situation, so original Evangeline original handbag Brand was born.
After years of hard work, with a solid foundation of Chen's design skills and understanding of the terminal market, combined with exquisite craftsmanship, bold art, fashion life, with "grounded atmosphere" way to lead the amazing lifestyle, Vatican Greek women's bags have been many fashion women's favor and recognition within the industry, and won the leather leather industry in Guangzhou City Chamber of Commerce awarded the "original designer brand" award, all of this is the recognition of the strength of Iraqi Vatican handbags.
Have a good product is the first step in brand development, and brand development is the second step in brand marketing and channel construction. In recent years, the luggage industry as the apparel industry is generally facing the crisis of shuffling, many traditional luggage enterprises collapse overnight, but in this context, Evans Greek handbags but against the trend of continuous rapid development.
Talking about one of the secrets of the total Chen said: For any industry, there is a competitive pressure, you want to stand out from your peers, blindly follow the crowd is not desirable. Evangelic handbags, whether it is fine quality products or have their own original studio, are unique advantages of the Evangeline. The so-called industry reshuffle, in fact, out of the traditional brand, but it is to give us such a new brand of original designer opportunities, in the coming time, the market must belong to the original designer brand.
Second, in brand marketing and channel construction, we can no longer follow the traditional ways of joining such top-down affiliates . Nowadays, the fan economy and the buyer's market give us new directions and ideas, such as just There is a net red because we like our products, broadcast live here, this online and offline interaction, so that Evans handbags visibility and influence to enhance faster, which allows us to brand marketing has a new inspiration . In the channel construction, the luggage market should not be a single agent to join more of the force should be integrated within the resources and cross-border cooperation, such as fashion buyers, brand collection stores, clothing stores are fashion handbags Very good marketing channels. Our luggage industry must optimize the channel model, the channel upgrade or restructuring, from the lower channel to a higher channel changes. Change a single mode of distribution channels, to take a variety of channels simultaneously development strategy, so as to better help brand building and development.
Facts have proved that the rapid rise and development Evans Greek handbags prove that it not only has the original design ability to create quality products, but also has the wisdom of innovative marketing, this "internal and external" strategy will also make Evans Greek handbags Win more markets, I believe the future belongs to them is a bright set.
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