Camel fierce? You have to play under the line!

What? Did the camel shop again? ! Hundreds of camels were opened in the experience store and opened in Guangzhou on October 12th! Seeing this Xiao Bian can not help but think, saying that the line is difficult to play, Camel old Wan Hao so smooth? It seems that ah, you have to play under the line!

Hey, let alone you look down on the camel, the name of the people's sales champion can be placed there! From online to online, do you not look a bit familiar with Lao Wan’s Mongolian style of play?

Today Xiao Bian talks to everyone about this battlefield!
East Turkistan - Millet made 10 billion online three years, and Xiaomi experienced a period of crazy growth. However, ignoring the channel under the line, but let Xiaomi go downhill. Competitors robbed offline resources and let Xiaomi pay attention to the territory under the line.

Millet House

In 2016, the first millet house opened and rice flourished. At present, Xiaomi's home has an average monthly sales of about 2.6 million, which is second only to Apple’s 4 million floor effect. Beijing Colorful City Store achieved sales of 14 million in April this year!
The Millet House and the Apple Experience Store also opened stores in Tianjin’s Hang Lung Plaza. It’s said that Xiaomi’s home was only opened this year, and every weekend there are more people in the store than there are in the Apple Store. It is strange to say that many foreigners have come to patronize. Xiaomi has opened stores in Europe. The foreigners are also in a state of being overwhelmed by the door. Lei Jun also deliberately blueprints, saying that the expressions of foreigners are really bright.

Lei Jun once defined Xiaomi: mobile phone company + mobile internet company + new retail company. With less beauty, big fan marketing, and less SKU is the business strategy of the Xiaomi line.

It's crazy! Millet House Opens 20 Days A Day

Westward - behind the box horse fresh life for the four horses like fresh boxma, can be said to satisfy a lot of people's curiosity. In fact, it is not a supermarket, but an e-commerce experience shop, Ma Yun is a restructuring of offline stores. A single purchase behavior can no longer satisfy the consumer and experience a full shopping experience. It is more in line with the needs of contemporary youth: I want 1, but I need you to give me 10. Satisfy all the needs of consumers, that is, we can give you all you want.

Boxma fresh food shop

Box horses can open up online and offline, without their own system. In this 30 minutes, orders, orders, picking, packing, and distribution are completed. The storefront is its business district and its storage area.
Tmall Mall, ants gold suit, rookie network, Shenma search, knuckles, free fish, flying pig, Ma Yun has an extraordinary persistence for the animal, I believe that will use his eighth animal: "Hippo", the territory launched under the online A new round of big offense.
The success of Boxma and Xiaomizhijia is considered as business thinking. Behind them is the support of technology companies. Cloud computing and big data are like offline shopkeepers and waiters in this kind of offline store. They quickly collect customer demand and then pass technology. Means to achieve a series of service actions for customers, equipped with Internet Express line to play
Today, 2017 Yunqi Conference - Hangzhou opened in Yunqi Township, Hangzhou. This conference was held in 8 cities across the country and hosted by Alibaba. It has become the TOP-level event for cloud computing in the world. At the conference, Zhang Jianfeng, Chief Technology Officer of Alibaba Group, announced the establishment of the Boomerang, and will invest RMB 100 billion in basic scientific research and development in the next three years.

The institute is composed of three parts: global laboratories, university joint research institutes, and global cutting-edge innovation research programs. The main research directions include quantum computing, machine learning, basic algorithms, network security, visual computing, natural language processing, and next-generation human-computer interaction. , chip technology, sensor technology, embedded systems, etc., covering machine intelligence, intelligent networking, financial technology and many other industrial fields.

At the conference, Ma Yun said: “In Alibaba, 18 years ago, colleagues are not allowed to blow two cows. First, they cannot brag about their own technology is powerful, and second, they cannot brag about their technology is doing well. These two things, bragging There is trouble. In fact, our technology is very powerful, but because our business is doing so well, others have recognized our business, and I myself think so."

PinTU Business Review: Without the strong technology behind Ali, there can be no business today, no commercial direction, and no technology can last. If Alibaba does not have strong technology, Double 11 is simply unbelievable. Without strong technology, it is impossible to exceed Wal-Mart's turnover for more than 50 years in just 15 years of development. Without powerful technology, it is impossible to make 120,000 transactions per second.
Dharma reincarnated, box horse fresh life is just a tip of the tip of the iceberg, but also the waves.



Nanzheng – Decathlon recorded revenue of €10bn last year, and Decathlon, which has grown by 12%, has operations in 28 countries around the world, with a total of 1,176 stores. As the second largest market in China, of course, it cannot be satisfied with the current shopping model.
At the beginning of last month, Decathlon's new headquarters “China Lab” in the Waigaoqiao Free Trade Zone in Shanghai’s Pudong New Area officially debuted. This is a complex that includes Decathlon Asia's first experience shop, gymnasium, sports field and office area.

China Lab

The experience shop, fitness center, and outdoor sports field designed for users have a total area of ​​20,000 square meters and occupy the first to third floors of the building. The fourth to eleventh floors are the office space and cultural exchange center for Decathlon employees and can accommodate nearly 1,000 people.



For the sense of experience, Decathlon has done its best. Buy new shoes? You can test in different simulated terrains. Want to buy a bike? See how it performs on the road in the store! Want to go camping? VR lets you experience the feeling of screaming ears!
In the Decathlon Experience Store, one-third of the area is used to set up more than 20 sports experience areas. This outdoor experience scene is even more bright! Have fun playing basketball football table tennis, this time there is beach volleyball, golf, mountain bike field to play for you ~ Everyone who enters Decathlon has become an outdoor enthusiast, this is the power of scene experience!

Decathlon outdoor sports venue

North War - Camel is a veteran of the Internet in the outdoor circle. As early as August of last year, Guangzhou’s first experience hall opened, and it used the interactive form of the online red live broadcast. With the fun games on the spot, it successfully shifted the attention of fans from Net Red to the brand itself. This is similar to Camel’s experience in camel life. The concept of "providing customers with excellent experience services" is consistent with the concept. Play will play yo!

Careful friends will find that the camel's share in the e-commerce platform is surprisingly high. How do you squeeze out competitors? Lao Wan replied: We don't choose a location. Buy it and buy it!
Signing Fan Ye is a camel's trump card again. Why should I sign Fan Ye, Lao Wan said: To sign the most expensive!
Contracting the Guangzhou Metro, contracting the Vipshop, and using the old million times to make it clear that the flowers must be spent!

With more than 3,800 outlets under the line, and nearly ten Tmall flagship stores online, Camel boss Wan Wangang can be said to be able to get around in the open air. For four consecutive years, it has won the "E-Commerce Oscar-Golden Mai Award" award for shoes and bags; the championship of the double eleventh shoes has won the championship for six consecutive years; the men's shoes and outdoor championship have also won category titles... Such high sales. Camels, however, earn enough money to earn money!


Lao Wan Weibo Trailing News, tomorrow (October 12th) will open an experience shop in Guangzhou! The expansive expansion of the experience hall and the direction of camels from product-oriented to user-experience enabled users to not only buy products, but also to exchange outdoor information and outdoor experiences, as well as interesting activities to create a rich experiential service for camels.
Camels are also doing their own transformation in recent years, hundreds of experience shops quietly open all over the country's major cities. Cost-effectiveness has always been the tenet of Lao Wan. For the building of experiential stores, camels learn from the success mode of several big brothers under the line, selecting high-quality products, high-priced products, and the latest new products, allowing customers to come in and buy. To your favorite product.

Upcoming Guangzhou Camel Experience Store

The camel experience shop needs to set up a personalized shopping area according to different consumer groups to create a personalized experience mode. The zoning setup of the Camel Experience Shop includes sports outdoor goods areas, fashion women's areas, trendy men's and women's shoes areas, leather goods bags and children's clothing areas, etc. in order to allow different people to experience according to their own needs in the shopping process. Various fields will also be equipped with professionals to solve doubts for users. Experience shop online Under this battlefield, you've been fighting at an astonishing speed!
It is believed that the eldest general of the Hussars led the heroes of their respective ranks, and in the future, the battlefield will open up another territory.
This camel is a bit fierce!

Xiaobian has something to say

It's fun, fast and simple. This is the internet thinking. Details of grinding and blessing to open up the mind, follow the trend and can be called king.
The drunken sand field Jun Mo laughed, several times since the ancient conquest. Play, just play! Flowers, you spend! Earn money before you make it! With no point of view, how can we get a share of the battlefield under the screaming line?

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