Beijing Time On September 22, 2016, the annual selection of 2016 sports major business was officially launched at the Sofitel Wanda Beijing. This year's competition will set up 16 awards and judge the best of the year in all areas of the sports industry. From September 2016 to January 2017, the sports big business will be nominated publicly through the publicity of the selection project, and the final winners will be selected through the combination of public voting and jury voting. The grand sports business annual awards ceremony will be held in January 2017. Held. Please pay attention.
Beijing Sports University President Chi Jian and Xinhua News Agency Director Xu Jiren participated in the launch
As the first new media for domestic sports and commerce, starting from 2014, the big sports business has passed the annual selection and awards ceremony for two consecutive years to review events, big brands and big names in the sports industry during the year. The industry's first form and expert voting mechanism have made the sports big business annual selection recognized by the industry as the most authoritative and most credible selection in the Chinese sports industry.
â–¼From the left: CCTV5 hosts Liu Jiayuan, Ali Sports Vice President Li Feng, Beijing Sports University President Chi Jian, Olympic champion Wu Jingyu, Xinhua News Agency Director Xu Jiren, and sports sports founder Li Tao
The 2016 Sports Big Business Annual Selection Ceremony was hosted by CCTV's famous host Liu Jiayuan. Li Tao, the founder of the sports big business, and Chi Jian, the president of Beijing Sports University, Xu Jiren, the director of the Sports Department of Xinhua News Agency, Li Feng, the vice president of Alibaba Sports, and Olympic champion Wu Jingyu initiated the selection.
Before the start of the ceremony, President Chi Jian of Beijing Sports University, Xu Jiren, Director of Sports Department of Xinhua News Agency, and Olympic champion Wu Jingyu made speeches.
The president of Beijing Sports University, Chi Jian, expressed his confidence in the sports industry from the perspective of an educator. “The sports media and sports management of Beijing Sport University are closely related to the development of the industry. The current sports industry is booming and the talent gap is huge. Including the grand occasion of the summit today, we all have more confidence in professional settings."
â–¼ President of the Beijing Sports University President Jian Chi (middle) and Director of Sports Department of Xinhua News Agency Xu Jiren have full confidence in the development of the sports industry
Xu Jiren said that in recent years, the country’s intensive release of policy documents related to the sports industry shows that the country’s top management attaches great importance to the huge potential of the sports industry. The prospect of the Chinese sports industry is very bright. Two Olympic champions Wu Jingyi shared the status of the return of the Rio Olympic Games. She said that she will focus on Tae Kwon Do Education and training to create the Wu Jing Taekwondo Club and contribute to the Chinese sports industry.
Compared with last year, the start of this year's selection starts early in September. The year 2016 was the first “Sports Year†after the introduction of “Some Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption†in the No. 46 document of the State Council.
"Compared to 2015, more major events in China's sports industry occurred in the marketing area in 2016," said Li Tao, founder of the sports big business. "Hisense has become a top partner in the European Cup and has won the competition of various national sports brands during the Olympic Games... ... The two sports events in this summer attracted worldwide attention, and Chinese brands have highlighted each other in the marketing of the contest, reflecting the thriving Chinese sports industry. For this reason, we decided to launch the annual election at the Sports Marketing Summit to inform everyone that it is now a point of comment The best time for success."
What are the new settings for the 16 awards compared to 2015?
The 2016 sports big business annual selection has also undergone a new visual upgrade. The new selection mark is modeled after “Golden Dragonâ€. "Dragon" is a representative of China and it means that China's sports industry is taking off. "Gold" is a symbol of wealth. It not only expresses the blessing of creating more wealth for China's sports industry in the future, but also matches the brand of "Big Sports Business".
â–¼ Sports big business annual selection launched a new LOGO
The 2016 selection also carried out new allocations and upgrades of awards. Based on the 2015 top 12 awards, it has increased to 16 awards, which fully reflects the new conditions of the Chinese sports industry.
The awards are set as follows:
Best Sports Sponsorship
The best sports endorsement
Best Sports Marketing Case
Best City Sports Marketing
Best Business Competition
Best overseas investment
Best Sports From Media
Best Sports APP
Best Sports Investment Fund
Best Sports Brand
Best Sports Media
Best Sports Company
Best Sports Technology
Best Sports Industry Figure
Best sports public interest
Sports Industry Events of the Year
Compared to last year, this year, the "best sports sponsorship" and "best sports endorsement" were separated, and one prize changed to two prizes. "Best Sports Technology" is closely integrated with popular concepts such as VR, AR and big data this year. The "Best Sports Public Welfare" aims to emphasize that in addition to caring about the development of the industry itself, sports big business and industry colleagues also look forward to sports as a positive energy industry, bringing health and happiness to more people. The "best sports company" and "best sports industry figure" praise the sports companies and individuals that promote the development of the sports industry.
Upgrade the lineup of 50 ultra-judging judges and accept the public registration for the primary list
More awards also require the participation of more authoritative judges. Last year's selection of a team of 26 super-judging judges with strong representatives from sports industry practitioners, sports media representatives, and finance and fashion media will also go even further this year. The annual judging panel for sports big business will be upgraded to 50 people from financial, financial, advertising, sports, entertainment and other fields, reflecting the avant-garde ideas of cross-border and injection of “fresh bloodâ€.
The sports big business will announce the list of expert judges and the shortlist of awards in the near future. The initial candidate list will accept the public declaration from the very beginning. The final list of candidates will be formally announced on the sports big business platform after being screened by the 50 big judges, so stay tuned.
This article is reproduced from NetEase Sports
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