Qin Zuguo said that to open a fitness studio, the first is to choose the site, try to choose in the vicinity of large-scale fitness institutions, that is, to learn to "big money." Large-scale gymnasiums are very cautious because of the high cost, and they usually measure carefully the flow of people and consumer groups when selecting a site. This "close-fitting shop tactics" can allow small-cost investors to save some of the market research costs, but also have a good geographical location.
Equipment to enjoy "group purchase price"
The second is capital investment and distribution. In the eyes of most people, the gym is a large-scale investment project. The rent of large-scale venues and the purchase of various types of fitness equipment are expensive. However, Qin Zuguo explained that his coach Liyang had cooperated with a specialized equipment supplier because of learning at a professional fitness college. Therefore, when he bought a device, he purchased more than half of the cost of his own purchase, and he enjoyed the “buying priceâ€. ".
In the end, the initial capital investment of this Xiangyang coach is distributed in the following way: the equipment is 40,000 yuan (small equipment that accords with its own positioning); decoration is 35,000 yuan (knocking, painting, wall painting); rent is 15,000 yuan (5,000 yuan/month , charge two for one); hydropower 200 yuan / month; electrical appliances 11,000 yuan (a cabinet air conditioner, a stereo, small lighting equipment, a group of clothing storage rack); employee wages of about 25,000 yuan / month (coach two name).
When everything is ready, we must rely on publicity to get popular. The coach of Fuyang is mainly promoted through channels such as WeChat, Weibo and local living platforms, as well as old trainees and new trainees.
3 months back to this tip
Finally, let us look at the operation of the store for the first two months. Two months after opening, 200 members were recruited and the total revenue was about 140,000 yuan. 130 of them participated in the “Reduced Fat Shaping†training camp. Each day for 20 days, 1 hour a day, each person charges 1,000 yuan; 70 people participate in a “personal coaching classâ€, and each class charges 200 yuan.
After shaving out about 32,000 yuan per month, the profit for the two months was 76,000 yuan. At this rate, the fitness studio can return this book in 3 months.
â– intimate Tips
Reduce fat for women
The equipment is small and beautiful enough
Qin Zhuguo reminded us to pay attention to the fact that fitness equipment must ensure high quality, otherwise it will not only have high maintenance costs, but also have potential safety hazards. At the same time, we must identify the target customer group. Ninety-six percent of the students in Fuyang Fitness Studio are females, of whom more than 80% have opted for a fat-loss shaping course.
The Fuyang coach said: "We mainly target women's fat-reducing plastics. Muscle growth and physical fitness training are all sub-level demands. It is enough for fitness equipment to meet the training needs of female trainees. It is small and beautiful. There is no need to be big and comprehensive. As long as you have formed your own characteristics, you will have room for development."
Keeping members fresh and refreshed
The last is the curriculum innovation. It's not too hard for a fitness studio to get fired, but it's not easy to keep it going. The key is to keep updating the curriculum so that members have enough freshness. In order to “preserve freshnessâ€, Xiangyang coaches have to go to other provinces for training once a month, and their coaches often go out for further training. The minimum frequency is once in the first quarter.
Case review
Li Hui, a sports special enrollment student, entered the fitness club after graduation. In a few years, he went from a fitness consultant to a regional manager and went through the whole process of a fitness club doing more than 20 stores from a single store to the final closing.
In 2009, when he saw the rise and fall and also understood the "minefield," he opened his first fitness club in Hankou with an area of ​​1,200 square meters.
Do not just stare at the billing rate
As a senior employee in the industry, Li Hui naturally accumulated a lot of old customers. The news of the opening of the new store quickly passed the “old belt and new†ten pass and ten pass hundred. In addition, due to the fact that the store is located in a concentrated area of ​​the community, he successfully accumulated the first batch of customers through the use of leaflets and other means.
In order to enhance the stickiness of customers, Li Hui has to design one or two thematic activities every month, such as “tearing brand names†and “treasure huntsâ€. Li Hui told reporters that to do a “treasure hunt†campaign, you have to buy various gifts hidden in the clubhouse for customers to find. Gifts are an extra expense. Even if other clubs hold similar activities, they are trying to increase the billing rate of fitness consultants. However, Li Hui believes that “this is a premium service that allows customers to have fun and is the most important goalâ€. As long as they are happy, they will spontaneously share in the circle of friends and Weibo in order to attract more people to fitness.
Currently, the renewal rate of the old customers at Li Hui Club is as high as 38%, which is higher than the level of 20% in the bank. The customers with “old and new†also have about 30%.
Spend hundreds of thousands every year to send employees to study
In the concept of many people, opening a fitness club mainly depends on professional skills, and it does not touch the “corporate cultureâ€. However, Li Hui does not think so. Previous experience has taught him where the “minefield†is: employees do not feel a sense of belonging, and employees and bosses think differently.
This year, he specially invited foreign consultants to build a corporate culture. First of all, he renamed the fitness club as "modesty", which means "advancing with morality and humility"; and promotes "filial piety" in the company, and establishes a savings card for each employee's parents. Wages are deposited into employee's parent's card. "If you want the whole team to go together, you need to unite thinking." So, he often sent employees to study, management tuition reimbursement half, employees' tuition reimbursement 30%. Each year, the company spends hundreds of thousands of dollars on learning. "Thinking is unified and execution can be improved."
Currently, Li Hui has opened three fitness clubs and is expected to open another three to six stores this year. “We must first create a good team atmosphere to allow employees to have a sense of belonging, and then create a good learning atmosphere so that employees can grow quickly and they can also be promoted in the future.
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